LARPING League: Damsels

Despite a passionate member base, The Vancouver Live action role playing (LARPING) League was struggling to attract new members. They required a campaign that would both raise awareness within the local LARPING community and attract new followers to the organization. A print campaign that emphasized the real life quality of the LARPING fantasy experience tempered with a wink to reality.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director / Designer / Copywriter: Jeremy Grice
Account Handler: Stephen Young