Lareau insurance brokers: Boat

For 50 years we've been offering you the best coverage.

Advertising Agency: Terrain Marketing, Montreal, Canada
Creative Director: Yannick Robitaille
Art Directors: Yannick Robitaille, Mariela Hsu
Copywriter: Marie-France Dalcourt
Illustrator: Alain Mainville
Photographer: Burazin
Published: June 2008

14 comments

David Hasselblad's picture
David Hasselblad
120 pencils

blerghhh...

CR_AD's picture
CR_AD
413 pencils

CLEVER BUT BORING !

http://www.coupsdepub.com/

Crisp One's picture
Crisp One
2007 pencils

oh god, branding campaign........NEXT!

EscolaElisava's picture
EscolaElisava
106 pencils

do you give coverage only for adidas ships? why?

Fabian Kirner's picture
Fabian Kirner
270 pencils

is this an ad for adidas?

malkiampashi's picture
malkiampashi
24 pencils

That was my thinking exactly. Adidas is the only brand with 3 distinct white lines.

pscs's picture
pscs
440 pencils
askon's picture
askon
433 pencils

clever ad for sure but as everyone else is saying why 3 stripes? it's Adidas, both could have easily been yellow stripes and would have better differentiation

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

NatalieM's picture
NatalieM
1687 pencils

Keep brainstorming. How else could you represent this client and their trusted service?

G_add _add's picture
G_add _add
23 pencils

yhea, nicely found... nice

neuclone's picture
neuclone
90 pencils

Did Adidas creates an insurance department?...

Sorry guys, but you took a wrong path this time.

Brunoni's picture
Brunoni
103 pencils

What a clever and risky idea! Risky because a lot of beautiful minds might have confused it with Adidas. Next time use 5 light beams instead, and wait for the side effect...

Indiana Journo's picture
Indiana Journo
26 pencils

Too gloomy to be of recall value.

Guest's picture
Guest

Remove the logo and it would work perfectly for a telecomms ad. MTN, GLO,ZAIN or ETISALAT.

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