Lareau insurance brokers: Boat
For 50 years we've been offering you the best coverage.
Advertising Agency: Terrain Marketing, Montreal, Canada
Creative Director: Yannick Robitaille
Art Directors: Yannick Robitaille, Mariela Hsu
Copywriter: Marie-France Dalcourt
Illustrator: Alain Mainville
Photographer: Burazin
Published: June 2008
14 Comments
blerghhh...
CLEVER BUT BORING !
http://www.coupsdepub.com/
oh god, branding campaign........NEXT!
do you give coverage only for adidas ships? why?
is this an ad for adidas?
That was my thinking exactly. Adidas is the only brand with 3 distinct white lines.
This is similar to an adidas ad
http://adsoftheworld.com/media/print/adidas_running
clever ad for sure but as everyone else is saying why 3 stripes? it's Adidas, both could have easily been yellow stripes and would have better differentiation
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
Keep brainstorming. How else could you represent this client and their trusted service?
-Natalie
http://www.nataliemarion.com
yhea, nicely found... nice
Did Adidas creates an insurance department?...
Sorry guys, but you took a wrong path this time.
What a clever and risky idea! Risky because a lot of beautiful minds might have confused it with Adidas. Next time use 5 light beams instead, and wait for the side effect...
Too gloomy to be of recall value.
Remove the logo and it would work perfectly for a telecomms ad. MTN, GLO,ZAIN or ETISALAT.