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Boat

Published/Aired: 
June 2008
Description: 

For 50 years we've been offering you the best coverage.

Advertising Agency: Terrain Marketing, Montreal, Canada
Creative Director: Yannick Robitaille
Art Directors: Yannick Robitaille, Mariela Hsu
Copywriter: Marie-France Dalcourt
Illustrator: Alain Mainville
Photographer: Burazin

Comments (14)

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Highest Rated

Guest's picture
Guest

Remove the logo and it would work perfectly for a telecomms ad. MTN, GLO,ZAIN or ETISALAT.

David Hasselblad's picture
David Hasselblad
Activity Score 120

blerghhh...

CR_AD's picture
CR_AD
Activity Score 413

CLEVER BUT BORING !

http://www.coupsdepub.com/

Crisp One's picture
Crisp One
Activity Score 2005

oh god, branding campaign........NEXT!

EscolaElisava's picture
EscolaElisava
Activity Score 106

do you give coverage only for adidas ships? why?

Fabian Kirner's picture
Fabian Kirner
Activity Score 270

is this an ad for adidas?

malkiampashi's picture
malkiampashi
Activity Score 24

That was my thinking exactly. Adidas is the only brand with 3 distinct white lines.

pscs's picture
pscs
Activity Score 440
askon's picture
askon
Activity Score 433

clever ad for sure but as everyone else is saying why 3 stripes? it's Adidas, both could have easily been yellow stripes and would have better differentiation

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

NatalieM's picture
NatalieM
Activity Score 1685

Keep brainstorming. How else could you represent this client and their trusted service?

G_add _add's picture
G_add _add
Activity Score 23

yhea, nicely found... nice

neuclone's picture
neuclone
Activity Score 88

Did Adidas creates an insurance department?...

Sorry guys, but you took a wrong path this time.

Brunoni's picture
Brunoni
Activity Score 103

What a clever and risky idea! Risky because a lot of beautiful minds might have confused it with Adidas. Next time use 5 light beams instead, and wait for the side effect...

Indiana Journo's picture
Indiana Journo
Activity Score 26

Too gloomy to be of recall value.

Guest's picture
Guest

Remove the logo and it would work perfectly for a telecomms ad. MTN, GLO,ZAIN or ETISALAT.

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