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New life

Agency: 
Published/Aired: 
February 2010
Description: 

Art Director: Gilberto C.Barros

A new life to begin.
Lar do Caminho is a nonprofit organization that shelters abandoned or mistreated children, giving them the chance of a new life with dignity and a better future. Be a volunteer and help make a difference.
www.lardocamingho.org.br

Advertising Agency: Giovanni+DraftFCB, São Paulo, Brazil
Creative Directors: Ricardo John, Adilson Xavier
Head of Art: Bj Yung
Copywriter: Luiz Kanadani
Illustrator: Seagulls Fly

Comments (24)

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Highest Rated

Phics's picture
Phics
Activity Score 93

Great!!

gonndo's picture
gonndo
Activity Score 1094

Great concept!!!!

And the way you show it, is even better!!!!!!!!!!!!!!!!

Thumbs up to you, mates!!!!!!!!!!!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Inesita's picture
Inesita
Activity Score 65

I like that it's showing the positive results of the organisation's work. It isn't trying to shame people or saying "if you don't give us some money, this kid will starve." Hate when they do that. Here I'm much more likely to feel that I want to be a part of the positive results - so it's more likely that I would donate.

gmint7's picture
gmint7
Activity Score 2683

i like this. a lot

:::J:::

grafikaholic's picture
grafikaholic
Activity Score 23

I love this stuff, so meaningful. Thanks for sharing!

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Bazska's picture
Bazska
Activity Score 20

I really like the expression on the face of both the stork and the girl.

"If I had asked my customers what they wanted, they would have said a faster horse." H. Ford

Shubhra Aggarwal's picture
Shubhra Aggarwal
Activity Score 86

ditto ..first thing that i noticed and loved :)

ShaniG's picture
ShaniG
Activity Score 17214

Amazing

F.Abboud's picture
F.Abboud
Activity Score 218

Agree, very nice execution and great art direction!

atb2005's picture
atb2005
Activity Score 13557

Stunning! I love the fact that they chose the white stork as the bird, uplifting the kid. In Western culture, the white stork is a symbol of childbirth or new life. I agree that it's refreshing to see an ad that focuses on what the life of this little girl (or boy) would be like from now on, not on what his/her life was before. Too often public interest campaigns like this one show children crying or looking emaciated... Again, this campaign focuses on the positive or on what's to come.

Adaddicted's picture
Adaddicted
Activity Score 3435

superb art direction, amazing details.......... added to my favorites!

withalltherespects

Shingo's picture
Shingo
Activity Score 408

like it sooooooooo much, talented illustrator here!

michelangelo's picture
michelangelo
Activity Score 660

Beautifully done. Photorealistic rendition wouldn't have done it justice

satrianee's picture
satrianee
Activity Score 3748

Nice artwork, good concept... Stork is given her second chance to give the kid a better life this time.

raulbanderas's picture
raulbanderas
Activity Score 357

i like the illustration

dsklan's picture
dsklan
Activity Score 1926

very good, a social ad i really love!

artcat10's picture
artcat10
Activity Score 27

nice it is..

nandakumar

Dzsoi's picture
Dzsoi
Activity Score 8414

F*cking amazing, best pro bono ad for a long long time! Agree that showing the benefit of the organisation should be the new way of such advertising. Hats off, dudes!

sgre2504's picture
sgre2504
Activity Score 137

Stunning illustration. great concept! 10/10

Marco1974's picture
Marco1974
Activity Score 15

Beautiful.

ralph's picture
ralph
Activity Score 70

Warm and beautiful...I love.

I've noticed a trend where some people don’t comment on a work that is generally accepted as good only on the work they can pull down wit their nitty-gritty minds.

Complement as well as you criticize.

rambina's picture
rambina
Activity Score 6

Beautiful...simply beautiful!

LeroyChristian's picture
LeroyChristian
Activity Score 392

amazing

pkdhut's picture
pkdhut
Activity Score 6

well conceptualized!!

Phics's picture
Phics
Activity Score 93

Great!!

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