Lar do Caminho: New life

A new life to begin.
Lar do Caminho is a nonprofit organization that shelters abandoned or mistreated children, giving them the chance of a new life with dignity and a better future. Be a volunteer and help make a difference.
www.lardocamingho.org.br

Advertising Agency: Giovanni+DraftFCB, São Paulo, Brazil
Creative Directors: Ricardo John, Adilson Xavier
Head of Art: Bj Yung
Art Director: Gilberto C.Barros
Copywriter: Luiz Kanadani
Illustrator: Seagulls Fly
Published: February 2010

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24 comments

gonndo's picture
gonndo
1092 pencils

Great concept!!!!

And the way you show it, is even better!!!!!!!!!!!!!!!!

Thumbs up to you, mates!!!!!!!!!!!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Inesita's picture
Inesita
65 pencils

I like that it's showing the positive results of the organisation's work. It isn't trying to shame people or saying "if you don't give us some money, this kid will starve." Hate when they do that. Here I'm much more likely to feel that I want to be a part of the positive results - so it's more likely that I would donate.

gmint7's picture
gmint7
2685 pencils

i like this. a lot

:::J:::

grafikaholic's picture
grafikaholic
23 pencils

I love this stuff, so meaningful. Thanks for sharing!

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Bazska's picture
Bazska
20 pencils

I really like the expression on the face of both the stork and the girl.

"If I had asked my customers what they wanted, they would have said a faster horse." H. Ford

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

ditto ..first thing that i noticed and loved :)

ShaniG's picture
ShaniG
17214 pencils

Amazing

F.Abboud's picture
F.Abboud
218 pencils

Agree, very nice execution and great art direction!

atb2005's picture
atb2005
13567 pencils

Stunning! I love the fact that they chose the white stork as the bird, uplifting the kid. In Western culture, the white stork is a symbol of childbirth or new life. I agree that it's refreshing to see an ad that focuses on what the life of this little girl (or boy) would be like from now on, not on what his/her life was before. Too often public interest campaigns like this one show children crying or looking emaciated... Again, this campaign focuses on the positive or on what's to come.

Adaddicted's picture
Adaddicted
3435 pencils

superb art direction, amazing details.......... added to my favorites!

withalltherespects

Shingo's picture
Shingo
406 pencils

like it sooooooooo much, talented illustrator here!

michelangelo's picture
michelangelo
660 pencils

Beautifully done. Photorealistic rendition wouldn't have done it justice

satrianee's picture
satrianee
3748 pencils

Nice artwork, good concept... Stork is given her second chance to give the kid a better life this time.

raulbanderas's picture
raulbanderas
357 pencils

i like the illustration

dsklan's picture
dsklan
1927 pencils

very good, a social ad i really love!

artcat10's picture
artcat10
27 pencils

nice it is..

nandakumar

Dzsoi's picture
Dzsoi
5269 pencils

F*cking amazing, best pro bono ad for a long long time! Agree that showing the benefit of the organisation should be the new way of such advertising. Hats off, dudes!

sgre2504's picture
sgre2504
137 pencils

Stunning illustration. great concept! 10/10

Marco1974's picture
Marco1974
15 pencils

Beautiful.

ralph's picture
ralph
70 pencils

Warm and beautiful...I love.

I've noticed a trend where some people don’t comment on a work that is generally accepted as good only on the work they can pull down wit their nitty-gritty minds.

Complement as well as you criticize.

rambina's picture
rambina
6 pencils

Beautiful...simply beautiful!

LeroyChristian's picture
LeroyChristian
392 pencils

amazing

pkdhut's picture
pkdhut
6 pencils

well conceptualized!!

Phics's picture
Phics
93 pencils

Great!!

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