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Tired Furniture, 3

Agency: 
Published/Aired: 
April 2011
Description: 

That's your furniture saying:
I'm worn out.

Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Fábio Baraldi
Copywriter: Rodolfo Sampaio
Illustrator: Sattu
Photographer: Fernando Moussali
Producer: Angola Houghton

Comments (17)

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Highest Rated

AD-rian's picture
AD-rian
Activity Score 261

The image is nice. The copy is a bit redundant. Perhaps it would fare better with a more activating tone?

MidasTouch's picture
MidasTouch
Activity Score 1024

The pictures are cool.
I like the idea of giving faces to furnitures, I often tell myself this for cars, lol.
It's a pity they could'nt come in with other type of furnitures.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

bakamono's picture
bakamono
Activity Score 1002

I like how that thing looks, can't say the same for the rest of the furniture. Maybe if one of its legs was broken, and I am pretty sure this is not the first time someone did the whole face thing.

because therefore it is

Glut's picture
Glut
Activity Score 3937

what´s so cool about this series? average art, an a weak idea for me.

bakamono's picture
bakamono
Activity Score 1002

There is nothing cool but you have to agree it is better than most of the ads people see every day. Easy to follow, everyone gets it and that is what the client wanted I think. This will have no border problems and no language barriers.

because therefore it is

morse's picture
morse
Activity Score 17364

This is visually appealing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CommandZ's picture
CommandZ
Activity Score 2498

This would be much better if they didn't go the lazy route and tell the reader what they're seeing, ie. see & say.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Simple, fun and memorable. Nicely art directed. Only weakness is that it's the same ad 3 times. Campaign could have been much more with some variety.

Billoughsby's picture
Billoughsby
Activity Score 5144

CommandZ makes a great point. The visual gets a 9 or 10 and is a lot of fun. The copy isn't all it could be.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
Activity Score 13561

@CommandZ

Giving this 3 stars just because the copy sucks is unfair. The visuals, as @designaddict pointed out, are fun and memorable. This is refreshingly different in a category that is not particularly interesting.

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

bulls eye. . . virtuoso

"If you are irritated by every rub, how will you be polished?"
— Rumi

jackblack's picture
jackblack
Activity Score 2350

Animated furniture. Wow, that's new. *cue - sarcasm.

adadict's picture
adadict
Activity Score 49

This is a pretty cool visual. Nice retouch too. I agree, the headline should complement the image and not explain it.

fly's picture
fly
Activity Score 20

it's cool ,i want to buy

charlottebree's picture
charlottebree
Activity Score 84

Like. Funny, sort of making you feel guilty and it's making you check your own furniture, to see if it's that worn out as well.

ace85le's picture
ace85le
Activity Score 3939

Interesting angle.

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Ed Rapport's picture
Ed Rapport
Activity Score 724

see say advertising and the visuals are just rehashes of the other... use another piece of furniture and rewrite the copy... and fire the marketing executive for approving this ad to run...

AD-rian's picture
AD-rian
Activity Score 261

The image is nice. The copy is a bit redundant. Perhaps it would fare better with a more activating tone?

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