Lar Center: Tired Furniture, 1

That's your furniture saying:
I'm worn out.

Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Fábio Baraldi
Copywriter: Rodolfo Sampaio
Illustrator: Sattu
Photographer: Fernando Moussali
Producer: Angola Houghton

April, 2011


pez's picture
1802 pencils

doesn't need copy. good art direction.

bhuvneshwar.chd's picture
989 pencils

bulls eye. . .


"If you are irritated by every rub, how will you be polished?"
— Rumi

nicolas dumenil's picture
nicolas dumenil
21 pencils

Done,done, and done... but good art direction

see those others campaigns at coloribus or joelapompe for " Omo progres, De vlaamse info line or GasNatural " which use the same concept ( a clothes looks like tongue )


rajib kabir's picture
rajib kabir
35 pencils

this furniture talking with visual universal it

charlottebree's picture
84 pencils

Could have tried another twist in every ad. They're all sort of the same. Do something else with the sock or something.

ace85le's picture
3939 pencils

No they should choose a different type of furniture for each ad.


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jeffy12's picture
2 pencils

Interesting idea, interesting message and nice graphics. I would definitely take a closer look to this brand of furniture if I had the chance.

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