Lar Center Decoration Mall: Tired Furniture, 3

That's your furniture saying:
I'm worn out.

Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Fábio Baraldi
Copywriter: Rodolfo Sampaio
Illustrator: Sattu
Photographer: Fernando Moussali
Producer: Angola Houghton
Published: April 2011

17 comments

MidasTouch's picture
MidasTouch
1024 pencils

The pictures are cool.
I like the idea of giving faces to furnitures, I often tell myself this for cars, lol.
It's a pity they could'nt come in with other type of furnitures.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

bakamono's picture
bakamono
1004 pencils

I like how that thing looks, can't say the same for the rest of the furniture. Maybe if one of its legs was broken, and I am pretty sure this is not the first time someone did the whole face thing.

because therefore it is

Glut's picture
Glut
3947 pencils

what´s so cool about this series? average art, an a weak idea for me.

bakamono's picture
bakamono
1004 pencils

There is nothing cool but you have to agree it is better than most of the ads people see every day. Easy to follow, everyone gets it and that is what the client wanted I think. This will have no border problems and no language barriers.

because therefore it is

morse's picture
morse
16530 pencils

This is visually appealing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CommandZ's picture
CommandZ
2486 pencils

This would be much better if they didn't go the lazy route and tell the reader what they're seeing, ie. see & say.

thedesignaddict's picture
thedesignaddict
5415 pencils

Simple, fun and memorable. Nicely art directed. Only weakness is that it's the same ad 3 times. Campaign could have been much more with some variety.

Billoughsby's picture
Billoughsby
5091 pencils

CommandZ makes a great point. The visual gets a 9 or 10 and is a lot of fun. The copy isn't all it could be.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

@CommandZ

Giving this 3 stars just because the copy sucks is unfair. The visuals, as @designaddict pointed out, are fun and memorable. This is refreshingly different in a category that is not particularly interesting.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

bulls eye. . . virtuoso

"If you are irritated by every rub, how will you be polished?"
— Rumi

jackblack's picture
jackblack
2328 pencils

Animated furniture. Wow, that's new. *cue - sarcasm.

adadict's picture
adadict
49 pencils

This is a pretty cool visual. Nice retouch too. I agree, the headline should complement the image and not explain it.

fly's picture
fly
20 pencils

it's cool ,i want to buy

charlottebree's picture
charlottebree
84 pencils

Like. Funny, sort of making you feel guilty and it's making you check your own furniture, to see if it's that worn out as well.

ace85le's picture
ace85le
3939 pencils

Interesting angle.

-------------------------------

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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Ed Rapport's picture
Ed Rapport
724 pencils

see say advertising and the visuals are just rehashes of the other... use another piece of furniture and rewrite the copy... and fire the marketing executive for approving this ad to run...

AD-rian's picture
AD-rian
261 pencils

The image is nice. The copy is a bit redundant. Perhaps it would fare better with a more activating tone?

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