Lar Center Decoration Mall: Dog

Have a respectable decoration.
Lar Center Decoration Mall

Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Photographer: Fabio Bataglia
Published: April 2010

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atb2005's picture
13567 pencils

How can decoration be respectful? Did they mean respectable? I like the visual (and the idea they are trying to convey thru it)

rolling.stone's picture
2740 pencils

perhaps translation error


~ Quite obviously, I have gathered no moss ! ~

atb2005's picture
13567 pencils

update: The Portuguese version reads “Todo mundo respeita uma casa decorada no lar center”, which translates as “Everybody respects a house decorated in the home center”. Thanks to theinspirationroom for this. Again, it's a wonderful ad, and since it was not intended to be viewed in an English speaking market, I am going to bump my original rating up to 7 or even 8.

ivan's picture

The agency correct the mistake. Thanks!

Ivan Raszl, admin of AotW

mynscl's picture
32 pencils

anyone plz tell me why south americans are so talented in print art?

Spoonfeederxxx's picture
641 pencils

It should have just been "Respect"...

That's what I think...

Marlus Lau's picture
Marlus Lau
1807 pencils


The brazilians took the day off to send works.

capywriter's picture
5511 pencils

ok, just an awkward headline, but that might be a translation error... still, check those things before you post them...

no_user's picture
125 pencils

Nice ad.

L. Wiesen's picture
L. Wiesen
258 pencils

needs a backtranslation... lovely visual...

andyStock's picture
666 pencils

Considering atb2005's translation, this is very nice work.

Hibon's picture
3731 pencils

Nice idea.

Simple ideas are the best !

dreadboy's picture
413 pencils

I bump 10. Just like that. My 2 cents: Elegant deco asks respect.

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i can't even spell my name without 'ad'

Shingo's picture
406 pencils


Guest's picture

if your house was tidy you would not want to respect her decoration and keeps it flawless?? the idea is very well represented.
lyout propaganda is not what matters but rather the idea ...

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