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14 comments

cd's picture
cd

zzzzzzzzzzzzzz

g2cool's picture
g2cool
42 pencils

Ok the art direction is excellent.....but tell me do vegetarians really give a damn whether their plates are bone ash free???? Never heard of this before.......so what's the point here guys? The copy looks forced to me.....done for the sake of fitting something to the great visual idea.

farshid's picture
farshid

the ad is indian so bone and ash can refer to corpse.
indian vegetarians, as far as i know, believe that eating meat and eating
corpses are the same.
"bone ash free" implies the prospect's belief to attract them.
what do you think?

nite's picture
nite

Try to be innovative.

Mtl Dave's picture
Mtl Dave
274 pencils

Nice graphic idea. I did'nt know about the "bone ash free" either. Maybe it's a new trend. But it's not the point here. Nice job.

popdistortion's picture
popdistortion
1594 pencils

Cough, sorry... had ash in my throat. Great visuals and idea for a product that has a doubtful benefit.

qiongyong2233's picture
qiongyong2233
34 pencils

what is it ??? dish???

Shanty's picture
Shanty

Pretentious. Good art direction, but a hollow thought. Plus, the line's grammatically incorrect, since it should be 'meals' and not 'meal'. Sumanto, this after your Maharashtra campaign, is a big letdown.

g2cool's picture
g2cool
42 pencils

Farshid the reference here is to bone ash which is made from bones of animals and added to bone china to harden it. But i dont think it really has made any difference to Indians (vegetarians or otherwise)....who have been buying bone china for years. Never heard of bone china crockery being n issue with vegetarian Indians.

g2cool's picture
g2cool
42 pencils

Farshid the reference here is to bone ash which is made from bones of animals and added to bone china to harden it. Obviously what is being conveyed here is that La Opala But i dont think it really has made any difference to Indians (vegetarians or otherwise)....who have been buying bone china for years. Never heard of bone china crockery being n issue with vegetarian Indians.

g2cool's picture
g2cool
42 pencils

Sorry what i meant is ...what is being conveyed here is that La Opala crockery is made without bone ash

Vibecommotion's picture
Vibecommotion
44 pencils

Weird.....

Vibecommotion's picture
Vibecommotion
44 pencils

Oh! i gotta see the whole campaign to understand it... the plate look abit fake thou.... but anyway, nice marketing strategy.

creativelefty's picture
creativelefty
50 pencils

idea behind these is nice but this one makes me think more of a leg of ham than a carrot - okay, so I'm obviously not a vegetarian!

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