Landmark Penguin: Lolita for your eyes only

Lolita for your eyes only
Buy one Penguin classic and get another one FREE!

Advertising Agency: Rubecon, Chennai, India
Associate Creative Director: Elizabeth Jebaraj
Creative Directors: Alexander Zachariah, Meera Zachariah
Visualizer: Dharshini S Kumar
Copywriter: Sajan Prathap Singh
Published: January 2011

13 comments

Sooty's picture
Sooty
38 pencils

This would have been more interesting if the titles had made a new funny title together.

luispedromendezb's picture
luispedromendezb
104 pencils

Lolita?? jaja.. but idea?? concept?

ivan's picture
ivan

I assume you know these two books mentioned?

Ivan Raszl, admin of AotW

Free_Radical's picture
Free_Radical
18 pencils

He probably has no idea that they are even books.

I think they would have had a better result if the two titles combined gave a duel meaning or said something funny.

MichaelJohnJ's picture
MichaelJohnJ
38 pencils

oh now you've done it, don't piss off ivan!

Helmet Chrome's picture
Helmet Chrome
260 pencils

luis you need to please try harder, you always sound clueless.

Nice copy and neat idea but the layout looks like you were fighting with hierarchy, my condolences to the "Visualizer.".

HappyHour's picture
HappyHour
2385 pencils

First one is the only one that really works copywise. Sign-off copy is terribly cheap. Something tells me these aren't real ads.

CuriousPencil's picture
CuriousPencil
4227 pencils

It's an online bookshop in India. Severely doubt Penguin knows they're being dragged into this mess.

rakel's picture
rakel
250 pencils

can i marry you? hahahaha

FourT6and2's picture
FourT6and2
218 pencils

Interesting idea. But it would have been sweet if they had used two book titles that actually combined together to form a new tittle. Instead of just stringing to random ones together. It's basically a rip-off of the movie-title-mashup game they play on the TV show, "Cougar Town."

For example:

Dark Knight + Night of the Living Dead = Dark Night of the Living Dead.

Superman + Man on Fire = Super Man on Fire

Fight Club + Club Dread = Fight Club Dread.

And so on...

They could have done something like "Moby Dick and Jane," or "Me Speak Pretty One Day in the Life..." or "A Knight's Tale of Two Cities." They NEED two titles that share a common word! Not just random titles strung together!

mater's picture
mater
4 pencils

Landmark is a large format store that also has an online store. It has 16 stores, ranging in size from 12,000 sq. ft. to 45,000 sq. ft. It has 4 stores in Chennai, 2 in Bangalore, 2 in Hyderabad, 2 Mumbai and 1 each in Vadodara, Gurgaon, Pune, Ahmedabad, Lucknow & Navi Mumbai.
More details here - http://www.landmarkonthenet.com/Business/aboutus.aspx
Walk into any of the stores and the Penguin offer is still on. It's "buy two get one free" now. The "buy 1 get 1 free" offer was for a limited period. Too bad you missed it.

Anonymous Author's picture
Anonymous Author
1541 pencils

Half the required impact. No Man is an Island of Doctor Moreau would love to get his hands on these. ©

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

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