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12 comments

jazarah's picture
jazarah
1262 pencils

good one

Pogi5's picture
Pogi5
253 pencils

Little confused. It's New Zealand he's driving on the correct side of the road isn't he?

mmackinven's picture
mmackinven
1596 pencils

Yep they're on the right side, well left :P

jimkuz's picture
jimkuz
404 pencils

I especially like the headline type handling - fuzzy, fading from white to gray - I've felt that way driving before.
This ad is definitely thought provoking. You need to drive defensively. You never know what the other drivers might do.

Gilblas's picture
Gilblas
10 pencils

the copy is just like a french expression that means that someone is totally dumb, completely "mind absent". this can make all sense with the message of this ad.

biabitch's picture
biabitch
298 pencils

love the copy!

Whitefang's picture
Whitefang
509 pencils

weak pun, average.

vinaks's picture
vinaks
30 pencils

You're mine and not your own.

teenie's picture
teenie
1894 pencils

I like it. A pun can work, just like here: the lights are literally on and the driver's asleep, plus the driver is crazy to pull something like that. It swings both ways. Well written, very thought provoking.

BFB's picture
BFB
941 pencils

I think the pun works very well here. Does it need a different visual? Dunno, but the copy is great.

Guest's picture
Guest

Very good use of black humour in this one, if that is what the ad is going for.

Guest's picture
Guest

Very good use of black humour in this one.

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