Land Transport NZ and NZ Police: Bed, 3
Sleep before you drive.
Advertising Agency: Clemenger BBDO Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Directors / Copywriters: Mark Harricks, Paul Nagy, Paul Young, Brigid Alkema
Retoucher: Geoff Francis
Photographer: Mat Blamires
Suit: Sean Keaney
27 Comments
interesting
http://jazarah.net/blog/
do people suffer insomnia in new zealand? :D
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Everartz
| Everartz |
Fall asleep and you can die on the road. Nice.
nice!
Wow, very impactful insight AND photography. Good job fellas
how much horsepower is that bed? does it have a turbo?
depends on the brand name, i'd shoot for a Sealy just to be safe.
... its already been done...
wow !!
Great execution.
nice very very nice!!!! art direction and concept GOOD!!!
yeah!! sometimes car is a dangerous bed!
Chikirom
I love it....
Doesn't make sense. You've only aimed for shock value here.
You missed the point completely, monicamexico. It's a very clever insight to replace the car for a bed. Execution is good too.
It's a very clever "technique" to replace the car for a bed.
The "insight" here is that too many drivers on the road don't take sleeping behind the wheel seriously enough to prevent it. They KNOW they're tired and drifting off and are on auto-pilot, but they just can't make a conscious desicion to pull over and rest even for a little while.
Hope that helps.
You're DAMN right JPL, thx
www.danielglezmilan.blogspot.com
I think is a really cool metaphor, a different way yo explain this drive save thing.
Good work.
www.danielglezmilan.blogspot.com
New Zealand has one of the world's worst car-crash rates. That said, I don't get a lot of impact (pun--sorry!) from a totalled bed. I'd have preferred something more subtle, like a crashed car with a baby-on-board sign that says "ZZZZ" or something. The bed metaphor is just too over the top.
...and your ad wouldn't be up here on this website getting any praise.
These are really nice ads.
I totally want one of those beds!! YIPEEEEEEEEEEEEEEEE!
... its already been done...
nC
Impact-ful and straight to the point. good relation with the tag
nC
This is a great work!!!!
I know it's meant to shock but these make me laugh for some reason, doesn't really make me hard, not even a semi.
nice 1
nice 1
something i dont get...was he backing the car?
nice one anyway
I've seen more visually striking ads, most notably a Land Transport New Zealand safety belt print advert showing a guy with cuts and bruises in a hospital corridor and his mate on a slab with his head pulverised but it has to be said that the portrayal of a bed as a car is a good idea. It remains to be seen if knucklehead motorists wake up (no pun intended) to its message.