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28 comments

jazarah's picture
jazarah
1262 pencils

interesting

everartz's picture
everartz
7611 pencils

do people suffer insomnia in new zealand? :D
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Everartz

| Everartz |

chino65's picture
chino65
326 pencils

Fall asleep and you can die on the road. Nice.

wildbore's picture
wildbore
749 pencils

nice!

LeeHarvey's picture
LeeHarvey
3045 pencils

Wow, very impactful insight AND photography. Good job fellas

shaft_drive's picture
shaft_drive
273 pencils

how much horsepower is that bed? does it have a turbo?

klaussnow's picture
klaussnow
1677 pencils

depends on the brand name, i'd shoot for a Sealy just to be safe.

... its already been done...

talay's picture
talay
266 pencils

wow !!

jamesrothenburg's picture
jamesrothenburg
554 pencils

Great execution.

cristaleye's picture
cristaleye
36 pencils

nice very very nice!!!! art direction and concept GOOD!!!

chikirom's picture
chikirom
133 pencils

yeah!! sometimes car is a dangerous bed!

Zeus's picture
Zeus
912 pencils

I love it....

monicamexico's picture
monicamexico
830 pencils

Doesn't make sense. You've only aimed for shock value here.

LeeHarvey's picture
LeeHarvey
3045 pencils

You missed the point completely, monicamexico. It's a very clever insight to replace the car for a bed. Execution is good too.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

It's a very clever "technique" to replace the car for a bed.

The "insight" here is that too many drivers on the road don't take sleeping behind the wheel seriously enough to prevent it. They KNOW they're tired and drifting off and are on auto-pilot, but they just can't make a conscious desicion to pull over and rest even for a little while.

Hope that helps.

LeeHarvey's picture
LeeHarvey
3045 pencils

You're DAMN right JPL, thx

daniel_glezmilan's picture
daniel_glezmilan
282 pencils

www.danielglezmilan.blogspot.com

I think is a really cool metaphor, a different way yo explain this drive save thing.

Good work.

teenie's picture
teenie
1894 pencils

New Zealand has one of the world's worst car-crash rates. That said, I don't get a lot of impact (pun--sorry!) from a totalled bed. I'd have preferred something more subtle, like a crashed car with a baby-on-board sign that says "ZZZZ" or something. The bed metaphor is just too over the top.

ming the merciless's picture
ming the merciless
190 pencils

...and your ad wouldn't be up here on this website getting any praise.

These are really nice ads.

klaussnow's picture
klaussnow
1677 pencils

I totally want one of those beds!! YIPEEEEEEEEEEEEEEEE!

... its already been done...

nC's picture
nC
50 pencils

nC
Impact-ful and straight to the point. good relation with the tag

Torenaga's picture
Torenaga
140 pencils

This is a great work!!!!

Whitefang's picture
Whitefang
509 pencils

I know it's meant to shock but these make me laugh for some reason, doesn't really make me hard, not even a semi.

eddietanhk's picture
eddietanhk
64 pencils

nice 1

eddietanhk's picture
eddietanhk
64 pencils

nice 1

laurinha's picture
laurinha
4 pencils

something i dont get...was he backing the car?

nice one anyway

deadthevideo's picture
deadthevideo
6 pencils

I've seen more visually striking ads, most notably a Land Transport New Zealand safety belt print advert showing a guy with cuts and bruises in a hospital corridor and his mate on a slab with his head pulverised but it has to be said that the portrayal of a bed as a car is a good idea. It remains to be seen if knucklehead motorists wake up (no pun intended) to its message.

claudeclauding's picture
claudeclauding
10 pencils

If your car is your bed, you´ll die. Great. Very good execution.

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