Land Transport NZ and NZ Police: Bed, 1

Land Transport NZ and NZ Police: Bed, 1

Sleep before you drive.

Advertising Agency: Clemenger BBDO Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Directors / Copywriters: Mark Harricks, Paul Nagy, Paul Young, Brigid Alkema
Retoucher: Geoff Francis
Photographer: Mat Blamires
Suit: Sean Keaney

Your rating: None Average: 8.1 (38 votes)

Comments

everartz's picture
Submitted by everartz on Tue, 2008-02-26 04:02.

impactful work, i like the photography also..
--
Everartz

curly's picture
Submitted by curly on Fri, 2008-03-07 06:21.

ok just what is so impactful? this is classic execute-the-first-idea work.

wildbore's picture
Submitted by wildbore on Tue, 2008-02-26 04:30.

well done guys!

Submitted by iT-iS-i on Tue, 2008-02-26 06:00.

What for...

He who dominates often has no real friends...

Submitted by Mr.Top on Tue, 2008-02-26 06:00.

Why did he crash the Bed? Because he was sleeping? Doesn't make any sense.

Submitted by timcurrysbadaccent on Tue, 2008-02-26 07:34.

nice.

Submitted by talay on Tue, 2008-02-26 07:53.

very nice...

Submitted by Wordnerd on Tue, 2008-02-26 07:56.

it's a far stretch.. but not too far for me. i like that!

Submitted by ZaboZaboZabo on Tue, 2008-02-26 10:42.

Beautiful!

Submitted by daniel_glezmil on Tue, 2008-02-26 12:57.

www.danielglezmilan.blogspot.com

I think is a really cool metaphor, a different way yo explain this drive save thing.

Good work.

Submitted by remia on Wed, 2008-02-27 00:41.

good job

nC's picture
Submitted by nC on Wed, 2008-02-27 04:04.

nC
cool idea and photographic skills!!!

Submitted by direk on Thu, 2008-03-06 13:34.

good work!

Submitted by weezergrl on Fri, 2008-03-07 09:30.

It has a good concept, at least it's giving us the same message but a tad more different.

Submitted by Margaret Gay on Fri, 2008-03-07 14:41.

i really lik this one....great job!!!

Submitted by yogi nugraha on Wed, 2008-03-12 00:22.

very clear message....out of the box!

Submitted by whatson on Wed, 2008-03-12 02:16.

message very clear! impactful, gr8 idea execution, Good Work! team BBDO....:)

Submitted by it911211 on Sun, 2008-03-23 23:51.

i think the underneath humanity or insight is : sleep well before driving or you'll sleep forever.

great work with fine execution.

enjoy life,enjoy advertising

second_creator's picture
Submitted by second_creator on Wed, 2008-03-26 05:31.

nice! ppl educate me if this has won other awards(adsoftheworld) also

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

leajacques's picture
Submitted by leajacques on Thu, 2008-04-03 00:42.

Better get a good night sleep or else.

Life without Earth mean only one thing..DEATH.

Submitted by JAG on Sun, 2008-07-06 15:58.

Works for me, but only with the caption.

Submitted by iT-iS-i on Tue, 2008-07-08 03:40.

Man I can't believe this got cannes...

Add insult to injury then burn the candle at both ends.