25 comments

everartz's picture
everartz
7611 pencils

impactful work, i like the photography also..
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Everartz

| Everartz |

curly's picture
curly
68 pencils

ok just what is so impactful? this is classic execute-the-first-idea work.

wildbore's picture
wildbore
749 pencils

well done guys!

iT-iS-i's picture
iT-iS-i
1721 pencils

What for...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

Mr.Top's picture
Mr.Top
728 pencils

Why did he crash the Bed? Because he was sleeping? Doesn't make any sense.

timcurrysbadaccent's picture
timcurrysbadaccent
83 pencils

nice.

talay's picture
talay
266 pencils

very nice...

Wordnerd's picture
Wordnerd
6662 pencils

it's a far stretch.. but not too far for me. i like that!

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Beautiful!

daniel_glezmilan's picture
daniel_glezmilan
282 pencils

www.danielglezmilan.blogspot.com

I think is a really cool metaphor, a different way yo explain this drive save thing.

Good work.

remia's picture
remia
51 pencils

good job

nC's picture
nC
50 pencils

nC
cool idea and photographic skills!!!

direk's picture
direk
28 pencils

good work!

weezergrl's picture
weezergrl
70 pencils

It has a good concept, at least it's giving us the same message but a tad more different.

Margaret Gay's picture
Margaret Gay
144 pencils

i really lik this one....great job!!!

yogi nugraha's picture
yogi nugraha
4 pencils

very clear message....out of the box!

whatson's picture
whatson
22 pencils

message very clear! impactful, gr8 idea execution, Good Work! team BBDO....:)

it911211's picture
it911211
2 pencils

i think the underneath humanity or insight is : sleep well before driving or you'll sleep forever.

great work with fine execution.

second_creator's picture
second_creator
754 pencils

nice! ppl educate me if this has won other awards(adsoftheworld) also

copywriter

leajacques's picture
leajacques
4 pencils

Better get a good night sleep or else.

JAG's picture
JAG
166 pencils

Works for me, but only with the caption.

iT-iS-i's picture
iT-iS-i
1721 pencils

Man I can't believe this got cannes...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

cooldepp's picture
cooldepp
314 pencils

AWESOME

eldeadevis's picture
eldeadevis
306 pencils

The best!

karenacevedo's picture
karenacevedo
6 pencils

Nice

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