Ads of the World A Graphics.com site

Land Transport NZ and NZ Police: Bed, 1

Land Transport NZ and NZ Police: Bed, 1
Your rating: None Average: 8.2 (46 votes)

Sleep before you drive.

Advertising Agency: Clemenger BBDO Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Directors / Copywriters: Mark Harricks, Paul Nagy, Paul Young, Brigid Alkema
Retoucher: Geoff Francis
Photographer: Mat Blamires
Suit: Sean Keaney

Comments

everartz's picture 5352 pencils
everartz | Tue, 2008-02-26 04:02

impactful work, i like the photography also..
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

curly's picture 64 pencils
curly | Fri, 2008-03-07 06:21

ok just what is so impactful? this is classic execute-the-first-idea work.

wildbore's picture 602 pencils
wildbore | Tue, 2008-02-26 04:30

well done guys!

iT-iS-i's picture 1731 pencils
iT-iS-i | Tue, 2008-02-26 06:00

What for...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

Mr.Top's picture 732 pencils
Mr.Top | Tue, 2008-02-26 06:00

Why did he crash the Bed? Because he was sleeping? Doesn't make any sense.

timcurrysbadaccent's picture 77 pencils
timcurrysbadaccent | Tue, 2008-02-26 07:34

nice.

talay's picture 266 pencils
talay | Tue, 2008-02-26 07:53

very nice...

Wordnerd's picture 5288 pencils
Wordnerd | Tue, 2008-02-26 07:56

it's a far stretch.. but not too far for me. i like that!

ZaboZaboZabo's picture 443 pencils
ZaboZaboZabo | Tue, 2008-02-26 10:42

Beautiful!

daniel_glezmilan's picture 240 pencils
daniel_glezmilan | Tue, 2008-02-26 12:57

www.danielglezmilan.blogspot.com

I think is a really cool metaphor, a different way yo explain this drive save thing.

Good work.

www.danielglezmilan.blogspot.com

remia's picture 51 pencils
remia | Wed, 2008-02-27 00:41

good job

nC's picture 50 pencils
nC | Wed, 2008-02-27 04:04

nC
cool idea and photographic skills!!!

nC

direk's picture 28 pencils
direk | Thu, 2008-03-06 13:34

good work!

weezergrl's picture 70 pencils
weezergrl | Fri, 2008-03-07 09:30

It has a good concept, at least it's giving us the same message but a tad more different.

Margaret Gay's picture 144 pencils
Margaret Gay | Fri, 2008-03-07 14:41

i really lik this one....great job!!!

yogi nugraha's picture 4 pencils
yogi nugraha | Wed, 2008-03-12 00:22

very clear message....out of the box!

whatson's picture 22 pencils
whatson | Wed, 2008-03-12 02:16

message very clear! impactful, gr8 idea execution, Good Work! team BBDO....:)

it911211's picture 2 pencils
it911211 | Sun, 2008-03-23 23:51

i think the underneath humanity or insight is : sleep well before driving or you'll sleep forever.

great work with fine execution.

enjoy life,enjoy advertising

second_creator's picture 446 pencils
second_creator | Wed, 2008-03-26 05:31

nice! ppl educate me if this has won other awards(adsoftheworld) also

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

leajacques's picture 4 pencils
leajacques | Thu, 2008-04-03 00:42

Better get a good night sleep or else.

Life without Earth mean only one thing..DEATH.

JAG's picture 123 pencils
JAG | Sun, 2008-07-06 15:58

Works for me, but only with the caption.

iT-iS-i's picture 1731 pencils
iT-iS-i | Tue, 2008-07-08 03:40

Man I can't believe this got cannes...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

cooldepp's picture 258 pencils
cooldepp | Sat, 2008-09-27 05:13

AWESOME

eldeadevis's picture 306 pencils
eldeadevis | Sun, 2009-03-01 18:51

The best!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!