Land Transport NZ and NZ Police: Bed, 1
Sleep before you drive.
Advertising Agency: Clemenger BBDO Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Directors / Copywriters: Mark Harricks, Paul Nagy, Paul Young, Brigid Alkema
Retoucher: Geoff Francis
Photographer: Mat Blamires
Suit: Sean Keaney
25 Comments
impactful work, i like the photography also..
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Everartz
| Everartz |
ok just what is so impactful? this is classic execute-the-first-idea work.
well done guys!
What for...
He who dominates often has no real friends...
:: Put your ears against the ground so i can walk over what you heard::
Why did he crash the Bed? Because he was sleeping? Doesn't make any sense.
nice.
very nice...
it's a far stretch.. but not too far for me. i like that!
Beautiful!
www.danielglezmilan.blogspot.com
I think is a really cool metaphor, a different way yo explain this drive save thing.
Good work.
www.danielglezmilan.blogspot.com
good job
nC
cool idea and photographic skills!!!
nC
good work!
It has a good concept, at least it's giving us the same message but a tad more different.
i really lik this one....great job!!!
very clear message....out of the box!
message very clear! impactful, gr8 idea execution, Good Work! team BBDO....:)
i think the underneath humanity or insight is : sleep well before driving or you'll sleep forever.
great work with fine execution.
enjoy life,enjoy advertising
nice! ppl educate me if this has won other awards(adsoftheworld) also
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
Better get a good night sleep or else.
Life without Earth mean only one thing..DEATH.
Works for me, but only with the caption.
Man I can't believe this got cannes...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
AWESOME
The best!
Nice