Land Rover: Yacht

The New 2010 Discovery4 – Why get a car when you can get a Land Rover.

Advertising Agency: RKCR/Y&R, London, UK
Creative Director: Graham Lang
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: Andy Glass
Typographer: Lee Aldridge
Published: September 2009

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Adaddicted's picture
3435 pencils

silly layout, many unwanted stuff!


thedesignaddict's picture
5329 pencils

Wow. I'm speechless.

consolidated.db's picture
538 pencils

Wow. Im speechless too. That long copy is atrocious, right?

KubaLibre's picture
77 pencils

Sea sickness pills only works if you take them before you go sailing, and marina is down the hill!!! A lot went wromg here, but the copy is scoring highest on my "things that shouldn´t be there" scale

shaun1800's picture
291 pencils

Wow...horrible. Looks like the work of a high school student.

Guest's picture

Oddly enough, Land Rover did this like 6 years ago and landed in D&AD.

AssassinX's picture
1329 pencils

Nice photoshop retouching work but where is the idea..........................

Abrahams's picture
109 pencils

The landrover in the first place doesnt need ads....! The brand in itself speaks volumes so higher that the guys at Y&R were left to imagine what they can ADD-UP to that volume...and they simply were unable to add shitt. And hence they came up with such a cheap series..

saumya's picture
178 pencils

always loved the stuff from LR

ad loving mad creative

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