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Yacht

Agency: 
Published/Aired: 
September 2009
Description: 

The New 2010 Discovery4 – Why get a car when you can get a Land Rover.

Advertising Agency: RKCR/Y&R, London, UK
Creative Director: Graham Lang
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: Andy Glass
Typographer: Lee Aldridge

Comments (9)

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Highest Rated

saumya's picture
saumya
Activity Score 244

always loved the stuff from LR

ad loving mad creative. find me on desicreative.

Adaddicted's picture
Adaddicted
Activity Score 3435

silly layout, many unwanted stuff!

withalltherespects

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Wow. I'm speechless.

consolidated.db's picture
consolidated.db
Activity Score 545

Wow. Im speechless too. That long copy is atrocious, right?

KubaLibre's picture
KubaLibre
Activity Score 78

Sea sickness pills only works if you take them before you go sailing, and marina is down the hill!!! A lot went wromg here, but the copy is scoring highest on my "things that shouldn´t be there" scale

shaun1800's picture
shaun1800
Activity Score 293

Wow...horrible. Looks like the work of a high school student.

Guest's picture
Guest

Oddly enough, Land Rover did this like 6 years ago and landed in D&AD.

AssassinX's picture
AssassinX
Activity Score 1329

Nice photoshop retouching work but where is the idea..........................

Abrahams's picture
Abrahams
Activity Score 109

The landrover in the first place doesnt need ads....! The brand in itself speaks volumes so higher that the guys at Y&R were left to imagine what they can ADD-UP to that volume...and they simply were unable to add shitt. And hence they came up with such a cheap series..

saumya's picture
saumya
Activity Score 244

always loved the stuff from LR

ad loving mad creative. find me on desicreative.

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