The New 2010 Discovery4 – Why get a car when you can get a Land Rover.
Advertising Agency: RKCR/Y&R, London, UK
Creative Director: Graham Lang
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: Andy Glass
Typographer: Lee Aldridge
Published: September 2009
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9 Comments
silly layout, many unwanted stuff!
withalltherespects
Wow. I'm speechless.
Wow. Im speechless too. That long copy is atrocious, right?
Sea sickness pills only works if you take them before you go sailing, and marina is down the hill!!! A lot went wromg here, but the copy is scoring highest on my "things that shouldn´t be there" scale
Wow...horrible. Looks like the work of a high school student.
Oddly enough, Land Rover did this like 6 years ago and landed in D&AD.
Nice photoshop retouching work but where is the idea..........................
The landrover in the first place doesnt need ads....! The brand in itself speaks volumes so higher that the guys at Y&R were left to imagine what they can ADD-UP to that volume...and they simply were unable to add shitt. And hence they came up with such a cheap series..
always loved the stuff from LR
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