Land Rover UK: More pull
Advertising Agency: Rees Bradley Hepburn, Birmingham, England
Creative Director: John Dean
Art Director: Paul Ray
Copywriter: Richard Newell
Photographer: Christian Powell
Other additional credits: Matrix Retouching
Published: July 2007
24 Comments
esta muy usado eso ..
"no silencies lo que no sabes expresar".
"usado"?
USE THIS!
It's a very interesting visual. Clean. Creative. But Toyata used the same idea before.
O L D
interesting...
just a small point, this visual is not justifying the 'more pull', may be because of the fact that its pulling a paper and paper is not perceived to me as a strong matter ... just that...
for those who r claiming this as OLD, i haven't seen this b4
shahid
Powerful to pull, quick to shrunk, strong to explode, unique to jut out… etc.
Anything done on its paper is OLD.
he meant the car is old :P
IMO it's both.
naa
just another old idea!!
Mars
OLD IS GOLD!
"patience is better than gutts"
Saw this before...
http://adsoftheworld.com/media/print/land_rover_freelander_2_euroncap
Same brand but different idea. Similar use of paper though.
old, but still cool.
More Pull?
You needn´t more pull to pull paper :-)))
where is the driver? :-)))
this was also done for mitsubishi in puerto rico. the "raider" pickup truck was placed in the classified section of the newspaper towing the ads of refrigerators, stoves, wood, etc.
in this ad, the truck is pulling nothing, just paper.
PUSH creative harder http://NewsQuote.blogspot.com
toyota already did this idea for their pick up. some times its good to do a little research before posting.
May be if this ad was a 2 page one with another ad by the side n that one made to look all blured as its pulling the paper it would have been better.anyways neat....
TING!
never seen anything like it before so i quite enjoyed it. fair dos if its been done though, in that case i'd agree with most comments.
still thought it quite crisp and clean, and the crumple and shadows and running text over these pretty effective.
www.thedrum.co.uk
The only retouch was the car put into shot. It took a few goes to look right but the looks better for being real.
Christian Powell.
PULL !
bang ! the idea must die
lgiuiu