Tibetan Scramble

December 2009

To promote the globe-trotting spirit of the Land Rover. Each execution features ordinary puzzles in scripts of exotic languages from far corners of the world. This created an interactive yet cost-effective way to highlight the Land Rover brand's thirst for adventure.

Print advertisment created by Y&R, United Arab Emirates for Land Rover, within the category: Automotive.

Tibetan Scramble - Using the given vowels and consonants, make as many words as possible, always including the central letter. Average: 11 words Good: 15 words Excellent: 26 words

Advertising Agency: Y&R Dubai, United Arab Emirates
Executive Creative Director: Shahir Zag
Creative Director / Art Director / Writer: Komal Bedi Sohal
Creative Director / Writer / Art Director: Shahir Zag
Account Planner: Nadine Ghossoub

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Activity Score 22!

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