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Snow

Agency: 
Published/Aired: 
April 2010
11684
Description: 

Print advertisment created by Y&R, United Kingdom for Land Rover, within the category: Automotive.

Defender

Advertising Agency: RKCR/Y&R, London, UK
Creative Directors: Mark Roalfe, Graham Lang
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: Andy Green
Typographer: Lee Aldridge

Comments (11)

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Highest Rated

atb2005's picture
atb2005
Activity Score 13557

Executions are good; concept is totally cliched.

Adaddicted's picture
Adaddicted
Activity Score 3435

nothing special

withalltherespects

micheline's picture
micheline
Activity Score 46

old

: l

thedesignaddict's picture
thedesignaddict
Activity Score 5403

And the concept is...(?)

sirvan's picture
sirvan
Activity Score 29860

I like the concept (Land Rovers perform so well off-the-beaten-path, even out-of-the-way places are like a "regular" highway), but the executions are BAD. There's something terribly wrong w/ the photography, retouching, and overall tone.

+++

"I love some things, and don't love some other things."

corporal_hicks's picture
corporal_hicks
Activity Score 365

Done

atb2005's picture
atb2005
Activity Score 13557

Executions are good; concept is totally cliched.

joelapompe's picture
joelapompe
Activity Score 3845

what a shame!!!!!!!! Done 3 times already :
http://www.joelapompe.net/2007/10/23/hitchhiker-auto-stop-jamais/

ayaxy's picture
ayaxy
Activity Score 6

Podrían pensar un poco más. Es la misma idea reciclada desde hace tiempo.

AssassinX's picture
AssassinX
Activity Score 1329

OMG... I'm speechless...

Dzsoi's picture
Dzsoi
Activity Score 8490

Mr. Roalfe, Mr. Lang, haven't you seen this before? I have, plenty of times. I am a junior copywriter at a small agency, and you are CDs at Y&R London. How fcked up is that?

Jason RIeff's picture
Jason RIeff
Activity Score 93

Good but done before-

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