Land Rover: Snow

Defender

Advertising Agency: RKCR/Y&R, London, UK
Creative Directors: Mark Roalfe, Graham Lang
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: Andy Green
Typographer: Lee Aldridge
Published: April 2010

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11 comments

Adaddicted's picture
Adaddicted
3435 pencils

nothing special

withalltherespects

micheline's picture
micheline
46 pencils

old

: l

thedesignaddict's picture
thedesignaddict
5366 pencils

And the concept is...(?)

sirvan's picture
sirvan
29870 pencils

I like the concept (Land Rovers perform so well off-the-beaten-path, even out-of-the-way places are like a "regular" highway), but the executions are BAD. There's something terribly wrong w/ the photography, retouching, and overall tone.

+++

"I love some things, and don't love some other things."

corporal_hicks's picture
corporal_hicks
365 pencils

Done

atb2005's picture
atb2005
13567 pencils

Executions are good; concept is totally cliched.

ayaxy's picture
ayaxy
6 pencils

Podrían pensar un poco más. Es la misma idea reciclada desde hace tiempo.

AssassinX's picture
AssassinX
1329 pencils

OMG... I'm speechless...

Dzsoi's picture
Dzsoi
5269 pencils

Mr. Roalfe, Mr. Lang, haven't you seen this before? I have, plenty of times. I am a junior copywriter at a small agency, and you are CDs at Y&R London. How fcked up is that?

Jason RIeff's picture
Jason RIeff
93 pencils

Good but done before-

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