Land Rover: Safari

The Land Rover S1 Phone Incredibly tough

Advertising Agency: Y&R Lima, RKCR/Y&R, London, UK
Global Creative Director: Graham Lang
Regional Executive Creative Director: Guillermo Vega
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Directors: Christian Sánchez, Mirko Cuculiza
Retoucher: Salamanca
Account Manager: Glynn Euston

January 2011


mdb1974's picture
411 pencils

The image carries the day here but a payoff from the copy would have been nice.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Very boring. Creative team must be like "oke let's show it's so though, you can, ehm, well, put all sorts of things on it!"

gioborde's picture
1387 pencils

I really don´t think its intended to be as litteral as u put it. What lies on top are not particularly the weights of the objects per sé, but the experiences you go through with ur phone, and thus its resistance to it. But I do agree that this perecise one does lead u to what u say.
Beautiful retouching, impecable job in that sense, way over the concept itself, but the visual reminds me WWF (though this one is far better done)


Model79's picture
36 pencils

You should look at your work first dear, just a tip.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

hats off to Ricardo Salamanca for the beautiful Photo-chop skills

Marlus Lau's picture
Marlus Lau
1808 pencils


dani_boi's picture
163 pencils

Y&R Lima keeps getting better and better!

Billoughsby's picture
5144 pencils

This, now this is what Bau tossed off the back deck of the Haus before he had company over. How can you quibble with an image this DeMille? Superbly realized horror vacui. A bit beyond worry over weak headlines or dubious concept. It's a thang.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

vohuynhan's picture
12 pencils

i like it

javier bizarro's picture
javier bizarro
276 pencils

nice art, nothing else

manumartin5's picture
1196 pencils

hats off to the person who executed this.. I will definitely want to do something like this.

thedesignaddict's picture
5403 pencils

Well, if there is an award for best Photoshop job, this would deserve a Gold.

The idea is so-so. That being said, I will remember what the ad was for.

Cutarica's picture
3451 pencils

ooooooh, it's the phooone, not the car. ahaa

exithigh's picture
86 pencils

The art is way too good for the boring idea.

suresh90's picture
620 pencils

same concept but extra stuff above the elephants nothing new :)

advertising ninja's picture
advertising ninja
609 pencils

really funny comment, hopefully not serious.

talkingisfree's picture
2710 pencils

Extremely well crafted but boring and deja-vu.

Tarquin Biscuitbarrel's picture
Tarquin Biscuit...
18 pencils

Everyone's already said what I want to say about the idea - big up for the illustration though!

luispiter's picture
2756 pencils

increible... i love this campaing

kleenex's picture
40708 pencils

Great visual, but th rest is bland.

shahidali's picture
4069 pencils

Whatever you said, it was very loud. Well done.


ad shark's picture
ad shark
186 pencils

The idea is nice, but for me it has one BIG problem.

If this is the first Land Rover phone in history, as a costumer, I would like to see it.
And I don't.
It's just a little element ar the bottom of the page.

va3efi's picture
21 pencils

Art work is amazing, idea not so much...

simon.gross's picture
541 pencils

Would have been more believable if they'd parked an actual Land Rover on top of a phone and taken a photo. This is just a dumb "let's exaggerate the benefit" idea. Nice art can't hide a crap concept.

pitted prunes's picture
pitted prunes
216 pencils

awesome retouch and art direction, but the idea is predictable.

NicholeP's picture
115 pencils

nicely executed. boring idea.

STRTLRS's picture
1601 pencils

And the product looks like... oh well. No URL either? Pass.

I think, therefore... yeah.

STRTLRS's picture
1601 pencils

And the product looks like... oh well. No URL either? Pass.

I think, therefore... yeah.

advertising ninja's picture
advertising ninja
609 pencils

this is very beautiful advertising.

Jayana Rashintha's picture
Jayana Rashintha
58 pencils

i realy apriciate this idea wooow coool work.

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