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Agency: 
Published/Aired: 
January 2011
Description: 

The Land Rover S1 Phone Incredibly tough

Advertising Agency: Y&R Lima, RKCR/Y&R, London, UK
Global Creative Director: Graham Lang
Regional Executive Creative Director: Guillermo Vega
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Directors: Christian Sánchez, Mirko Cuculiza
Retoucher: Salamanca
Account Manager: Glynn Euston

Comments (30)

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Highest Rated

Jayana Rashintha's picture
Jayana Rashintha
Activity Score 58

i realy apriciate this idea wooow coool work.

mdb1974's picture
mdb1974
Activity Score 411

The image carries the day here but a payoff from the copy would have been nice.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Very boring. Creative team must be like "oke let's show it's so though, you can, ehm, well, put all sorts of things on it!"

gioborde's picture
gioborde
Activity Score 1387

I really don´t think its intended to be as litteral as u put it. What lies on top are not particularly the weights of the objects per sé, but the experiences you go through with ur phone, and thus its resistance to it. But I do agree that this perecise one does lead u to what u say.
Beautiful retouching, impecable job in that sense, way over the concept itself, but the visual reminds me WWF (though this one is far better done)

http://adsoftheworld.com/media/print/wwf_tree_2

GiBo

Model79's picture
Model79
Activity Score 36

You should look at your work first dear, just a tip.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

hats off to Ricardo Salamanca for the beautiful Photo-chop skills

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Absolutely.

dani_boi's picture
dani_boi
Activity Score 166

Y&R Lima keeps getting better and better!

Billoughsby's picture
Billoughsby
Activity Score 5138

This, now this is what Bau tossed off the back deck of the Haus before he had company over. How can you quibble with an image this DeMille? Superbly realized horror vacui. A bit beyond worry over weak headlines or dubious concept. It's a thang.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

vohuynhan's picture
vohuynhan
Activity Score 12

i like it

javier bizarro's picture
javier bizarro
Activity Score 276

nice art, nothing else

manumartin5's picture
manumartin5
Activity Score 1196

hats off to the person who executed this.. I will definitely want to do something like this.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Well, if there is an award for best Photoshop job, this would deserve a Gold.

The idea is so-so. That being said, I will remember what the ad was for.

Cutarica's picture
Cutarica
Activity Score 3451

ooooooh, it's the phooone, not the car. ahaa

exithigh's picture
exithigh
Activity Score 86

The art is way too good for the boring idea.

suresh90's picture
suresh90
Activity Score 620

same concept but extra stuff above the elephants nothing new :)

http://www.johnlund.com/page.asp?ID=911

advertising ninja's picture
advertising ninja
Activity Score 609

really funny comment, hopefully not serious.

talkingisfree's picture
talkingisfree
Activity Score 2712

Extremely well crafted but boring and deja-vu.

Tarquin Biscuitbarrel's picture
Tarquin Biscuit...
Activity Score 18

Everyone's already said what I want to say about the idea - big up for the illustration though!

luispiter's picture
luispiter
Activity Score 2756

increible... i love this campaing

kleenex's picture
kleenex
Activity Score 44705

Great visual, but th rest is bland.

shahidali's picture
shahidali
Activity Score 4069

Whatever you said, it was very loud. Well done.

shahid

ad shark's picture
ad shark
Activity Score 186

The idea is nice, but for me it has one BIG problem.

If this is the first Land Rover phone in history, as a costumer, I would like to see it.
And I don't.
It's just a little element ar the bottom of the page.

va3efi's picture
va3efi
Activity Score 21

Art work is amazing, idea not so much...

simon.gross's picture
simon.gross
Activity Score 541

Would have been more believable if they'd parked an actual Land Rover on top of a phone and taken a photo. This is just a dumb "let's exaggerate the benefit" idea. Nice art can't hide a crap concept.

pitted prunes's picture
pitted prunes
Activity Score 216

awesome retouch and art direction, but the idea is predictable.

NicholeP's picture
NicholeP
Activity Score 115

nicely executed. boring idea.

STRTLRS's picture
STRTLRS
Activity Score 1601

And the product looks like... oh well. No URL either? Pass.

---------------
I think, therefore... yeah.

STRTLRS's picture
STRTLRS
Activity Score 1601

And the product looks like... oh well. No URL either? Pass.

---------------
I think, therefore... yeah.

advertising ninja's picture
advertising ninja
Activity Score 609

this is very beautiful advertising.

Jayana Rashintha's picture
Jayana Rashintha
Activity Score 58

i realy apriciate this idea wooow coool work.

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