Land Rover: Rock climbing

Freelander 2
Now under 160g/km. The adventurous businessman is back.

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Copywriter: Phil Forster
Art Director: Tim Brookes
Photographer: Andy Green
Typographer: Lee Aldridge
Production: Ali Power
Account Director: Glynn Euston
Account Manager: Simone Raspagni
National Communications Manager: Les Knight

5 comments

morse's picture
morse
16530 pencils

Not sure why those objects are so colorful, but I like the campaign overall.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I think there's just some missing link here - the flick between "adventurous" and that climbing wall and the actual car is too big.

sirvan's picture
sirvan
29870 pencils

Totally agree.

+++

"I love some things, and don't love some other things."

shah wali jan's picture
shah wali jan
257 pencils

yes i agree with Morse over all the campaign is good

observant vicky's picture
observant vicky
194 pencils

yeah campaign is good but the rock climbing wall needs a good art direction...

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