Land Rover: Rock climbing

Freelander 2
Now under 160g/km. The adventurous businessman is back.

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Copywriter: Phil Forster
Art Director: Tim Brookes
Photographer: Andy Green
Typographer: Lee Aldridge
Production: Ali Power
Account Director: Glynn Euston
Account Manager: Simone Raspagni
National Communications Manager: Les Knight

April 2011


morse's picture
17002 pencils

Not sure why those objects are so colorful, but I like the campaign overall.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I think there's just some missing link here - the flick between "adventurous" and that climbing wall and the actual car is too big.

sirvan's picture
29860 pencils

Totally agree.


"I love some things, and don't love some other things."

shah wali jan's picture
shah wali jan
257 pencils

yes i agree with Morse over all the campaign is good

observant vicky's picture
observant vicky
194 pencils

yeah campaign is good but the rock climbing wall needs a good art direction...

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