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Published/Aired: 
April 2008
Description: 

Land Rover launched a website for military personnel to purchase their range of vehicles.

Print advertisment created by Rees Bradley Hepburn, United Kingdom for Land Rover, within the category: Automotive.

www.landrover.com/usmilitary/europe

Advertising Agency: Rees Bradley Hepburn, Birmingham, UK
Creative Director: John Dean
Art Director: Julian Bird
Copywriter: Keith Dallaway
Photographer: Martin Brent

Comments (7)

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Highest Rated

chano93's picture
chano93
Activity Score 68

bad

Richams's picture
Richams
Activity Score 5

Good work!

CharlieR's picture
CharlieR
Activity Score 92

what does this one mean?

SeanMartin's picture
SeanMartin

The only issue I have with this is the secondary message that "You've been in the military for sixty years, and all you have to show for it is one service ribbon". For their target market, that's a bit of a slap.

sneakyhands's picture
sneakyhands
Activity Score 1857

agreed. plus, this has nothing to do with landrover or the website. i could just be missing it, does the ribbons color/pattern mean something?

whitespace's picture
whitespace
Activity Score 1953

Yeah it means "Distinguished service, Army". The military is a place chock full of symbolism.

http://www.northchinamarines.com/id53.htm

CharlieR's picture
CharlieR
Activity Score 92

hm.

chano93's picture
chano93
Activity Score 68

bad

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