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Rescue

Agency: 
Published/Aired: 
January 2011
Description: 

The Land Rover S1 Phone Incredibly tough

Advertising Agency: Y&R Lima, RKCR/Y&R, London, UK
Global Creative Director: Graham Lang
Regional Executive Creative Director: Guillermo Vega
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Directors: Christian Sánchez, Mirko Cuculiza
Retoucher: Salamanca
Account Manager: Glynn Euston

Comments (20)

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Highest Rated

Madeinmelmac's picture
Madeinmelmac
Activity Score 116

simpatico retoque, pero nada más!

mdb1974's picture
mdb1974
Activity Score 411

Great imagery. A line would have been nice.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

now thiiis one is gorgeous !

I wish I could tame light and shadow as well as some of the pro's out there.

javier bizarro's picture
javier bizarro
Activity Score 276

this one it's the better!

manumartin5's picture
manumartin5
Activity Score 1196

unbelievable.. oooph.. photoshop execution.

kalpesh78's picture
kalpesh78
Activity Score 2578

would've been great if a phone company had done this with the line. 'longer battery life for stories that never end'

but non-the-less... beautiful execution. Hate the land rover template.

ideas....30 minutes nahi toh free.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Wow!

"Retoucher: Salamanca", has just been added to my Rolodex.

dani_boi's picture
dani_boi
Activity Score 166

Salamagica Studios did a fantastic job. Great ads!

artapart's picture
artapart
Activity Score 7

Nice art direction!

gioborde's picture
gioborde
Activity Score 1387

Jaja. "If the tree falls, we all fall.". WWF.
Nonetheless, perfect retouching, the kind of imagery that overflows the concept, Nice and memorable execution.

GiBo

lamoscacojonera's picture
lamoscacojonera
Activity Score 296

It is highly unlikely to be a copy. This type of work takes several months at least to get honed. More likely both campaigns were developed at the same time and have therefore come out simultaneously.

gioborde's picture
gioborde
Activity Score 1387

Nope! , WWF was published late 2009. Anyway, I wasnt reffering to it being a copy, just a reapeted visual. This one is far better crafted. But thats the only reason I would remember this one. The concept is very flat,

GiBo

lamoscacojonera's picture
lamoscacojonera
Activity Score 296

Nope. WWF published late 2010.

sintra's picture
sintra
Activity Score 699

great photoshop work and Art direction.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Salamanca rocks!

luispiter's picture
luispiter
Activity Score 2756

wowww. the art direction is excelent, nice concept

HDCW's picture
HDCW
Activity Score 22

bad idea, great retouch...

ad shark's picture
ad shark
Activity Score 186

Great photoshoping.

Model79's picture
Model79
Activity Score 36

Love execution! about the idea i think literal people wont like it (like everyone leaving comments) but if you look at it twice is awesome!

STRTLRS's picture
STRTLRS
Activity Score 1601

Much better. The like still sucks, "incredibly tough"? How about just "withstand".

---------------
I think, therefore... yeah.

Madeinmelmac's picture
Madeinmelmac
Activity Score 116

simpatico retoque, pero nada más!

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