Land Rover: Pool

The New 2010 Discovery4 – Why get a car when you can get a Land Rover.

Advertising Agency: RKCR/Y&R, London, UK
Creative Director: Graham Lang
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: Andy Glass
Typographer: Lee Aldridge
Published: September 2009

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7 comments

Adaddicted's picture
Adaddicted
3435 pencils

Lazy art. I think the image reflected on the car is wrong.

withalltherespects

atb2005's picture
atb2005
13567 pencils

I've never liked Land Rover campaigns. I find most of them prosaic. This one is ok; like the photography and post production. The drop down menu is a tad annoying, but at least the product benefit(s) is(are) implied.

shortafella's picture
shortafella
1059 pencils

this is london? looks more like bering sea

shortafella's picture
shortafella
1059 pencils

this is london? looks more like bering sea

vyshnav's picture
vyshnav
32 pencils

This is complete nonsense! how can someone even think of approving stuff like this???? The Art is sad, the copy is bad, the entire concept is is trash. Personally, i think all these ad's will gladly do the inverse of what they were supposed to achieve!

adlogic.india's picture
adlogic.india
55 pencils

What happen to Agency??? come on... think more!!!

1ce's picture
1ce
2 pencils

vyshnav come on now!!!!!!!!! Considering the complete amateur art that comes out of Bangalore at present I am surprised you have the front to comment on anything that is produced in London. You guys have a few years yet before you catch up!!!!!

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