Land Rover: Piranha

Freelander 2
Now under 160g/km. The adventurous businessman is back.

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Copywriter: Phil Forster
Art Director: Tim Brookes
Photographer: Andy Green
Typographer: Lee Aldridge
Production: Ali Power
Account Director: Glynn Euston
Account Manager: Simone Raspagni
National Communications Manager: Les Knight

April, 2011


talkingisfree's picture
2708 pencils

Old and obvious concept and boring art direction

Prof's picture
1449 pencils

what is this, is dont even...

Quite really.

JeffGreenhouse's picture
310 pencils

Major fail. Why? Because a) very few people actually know what a piranha looks like b) they seem completely harmless when trapped in a water cooler bottle and c) the whole scene is very, very boring.

Rob71's picture
381 pencils

The whole campaign is tired and unadventurous, this is 80s advertising at its best. Shame.

bakamono's picture
1002 pencils

I see a lot of women driving this car...maybe they should check with their marketing dep.

because therefore it is

Boxey's picture
8881 pencils

Didn't get it.

jagadeesh's picture
743 pencils

do people keep fishes in their drinking know they too will shite..

Lazarus's picture
1536 pencils

Not great.

observant vicky's picture
observant vicky
194 pencils

is it adventurous???
well I don't think so...boring...

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