Land Rover: Piranha

Freelander 2
Now under 160g/km. The adventurous businessman is back.

Advertising Agency: RKCR/Y&R, UK
Executive Creative Director: Mark Roalfe
Copywriter: Phil Forster
Art Director: Tim Brookes
Photographer: Andy Green
Typographer: Lee Aldridge
Production: Ali Power
Account Director: Glynn Euston
Account Manager: Simone Raspagni
National Communications Manager: Les Knight

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9 comments

talkingisfree's picture
talkingisfree
2565 pencils

Old and obvious concept and boring art direction

Prof's picture
Prof
1453 pencils

what is this, is dont even...

Quite really.

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Major fail. Why? Because a) very few people actually know what a piranha looks like b) they seem completely harmless when trapped in a water cooler bottle and c) the whole scene is very, very boring.

Rob71's picture
Rob71
238 pencils

The whole campaign is tired and unadventurous, this is 80s advertising at its best. Shame.

bakamono's picture
bakamono
1006 pencils

I see a lot of women driving this car...maybe they should check with their marketing dep.

because therefore it is

Boxey's picture
Boxey
8885 pencils

Didn't get it.

jagadeesh's picture
jagadeesh
749 pencils

do people keep fishes in their drinking water...you know they too will shite..

Lazarus's picture
Lazarus
1490 pencils

Not great.

observant vicky's picture
observant vicky
194 pencils

is it adventurous???
well I don't think so...boring...

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