Land Rover Phone: Safari
The Land Rover S1 Phone Incredibly tough
Advertising Agency: Y&R Lima, RKCR/Y&R, London, UK
Global Creative Director: Graham Lang
Regional Executive Creative Director: Guillermo Vega
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Directors: Christian Sánchez, Mirko Cuculiza
Retoucher: Salamanca
Account Manager: Glynn Euston
29 Comments
The image carries the day here but a payoff from the copy would have been nice.
Very boring. Creative team must be like "oke let's show it's so though, you can, ehm, well, put all sorts of things on it!"
http://jackmancer.com/
http://twitter.com/jackmancer/
I really don´t think its intended to be as litteral as u put it. What lies on top are not particularly the weights of the objects per sé, but the experiences you go through with ur phone, and thus its resistance to it. But I do agree that this perecise one does lead u to what u say.
Beautiful retouching, impecable job in that sense, way over the concept itself, but the visual reminds me WWF (though this one is far better done)
http://adsoftheworld.com/media/print/wwf_tree_2
GiBo
You should look at your work first dear, just a tip.
hats off to Ricardo Salamanca for the beautiful Photo-chop skills
Absolutely.
Y&R Lima keeps getting better and better!
www.daniellobaton.com
This, now this is what Bau tossed off the back deck of the Haus before he had company over. How can you quibble with an image this DeMille? Superbly realized horror vacui. A bit beyond worry over weak headlines or dubious concept. It's a thang.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
i like it
nice art, nothing else
hats off to the person who executed this.. I will definitely want to do something like this.
Well, if there is an award for best Photoshop job, this would deserve a Gold.
The idea is so-so. That being said, I will remember what the ad was for.
ooooooh, it's the phooone, not the car. ahaa
The art is way too good for the boring idea.
same concept but extra stuff above the elephants nothing new :)
http://www.johnlund.com/page.asp?ID=911
www.sureshdeesigns.blogspot.com , www.creativevideoads.blogspot.com
really funny comment, hopefully not serious.
Extremely well crafted but boring and deja-vu.
Everyone's already said what I want to say about the idea - big up for the illustration though!
increible... i love this campaing
www.barcreativo.com
Great visual, but th rest is bland.
Whatever you said, it was very loud. Well done.
shahid
The idea is nice, but for me it has one BIG problem.
If this is the first Land Rover phone in history, as a costumer, I would like to see it.
And I don't.
It's just a little element ar the bottom of the page.
Art work is amazing, idea not so much...
Would have been more believable if they'd parked an actual Land Rover on top of a phone and taken a photo. This is just a dumb "let's exaggerate the benefit" idea. Nice art can't hide a crap concept.
awesome retouch and art direction, but the idea is predictable.
nicely executed. boring idea.
And the product looks like... oh well. No URL either? Pass.
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And the product looks like... oh well. No URL either? Pass.
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this is very beautiful advertising.