Land Rover Phone: Safari

The Land Rover S1 Phone Incredibly tough

Advertising Agency: Y&R Lima, RKCR/Y&R, London, UK
Global Creative Director: Graham Lang
Regional Executive Creative Director: Guillermo Vega
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Directors: Christian Sánchez, Mirko Cuculiza
Retoucher: Salamanca
Account Manager: Glynn Euston

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29 comments

mdb1974's picture
mdb1974
411 pencils

The image carries the day here but a payoff from the copy would have been nice.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Very boring. Creative team must be like "oke let's show it's so though, you can, ehm, well, put all sorts of things on it!"

Gi_bo's picture
Gi_bo
1385 pencils

I really don´t think its intended to be as litteral as u put it. What lies on top are not particularly the weights of the objects per sé, but the experiences you go through with ur phone, and thus its resistance to it. But I do agree that this perecise one does lead u to what u say.
Beautiful retouching, impecable job in that sense, way over the concept itself, but the visual reminds me WWF (though this one is far better done)

http://adsoftheworld.com/media/print/wwf_tree_2

GiBo

Model79's picture
Model79
36 pencils

You should look at your work first dear, just a tip.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

hats off to Ricardo Salamanca for the beautiful Photo-chop skills

Marlus Lau's picture
Marlus Lau
1806 pencils

Absolutely.

dani_boi's picture
dani_boi
159 pencils

Y&R Lima keeps getting better and better!

Billoughsby's picture
Billoughsby
5091 pencils

This, now this is what Bau tossed off the back deck of the Haus before he had company over. How can you quibble with an image this DeMille? Superbly realized horror vacui. A bit beyond worry over weak headlines or dubious concept. It's a thang.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

vohuynhan's picture
vohuynhan
12 pencils

i like it

monofunk's picture
monofunk
263 pencils

nice art, nothing else

manumartin5's picture
manumartin5
1202 pencils

hats off to the person who executed this.. I will definitely want to do something like this.

thedesignaddict's picture
thedesignaddict
5366 pencils

Well, if there is an award for best Photoshop job, this would deserve a Gold.

The idea is so-so. That being said, I will remember what the ad was for.

Cutarica's picture
Cutarica
3443 pencils

ooooooh, it's the phooone, not the car. ahaa

exithigh's picture
exithigh
86 pencils

The art is way too good for the boring idea.

suresh90's picture
suresh90
620 pencils

same concept but extra stuff above the elephants nothing new :)

http://www.johnlund.com/page.asp?ID=911

advertising ninja's picture
advertising ninja
589 pencils

really funny comment, hopefully not serious.

talkingisfree's picture
talkingisfree
2571 pencils

Extremely well crafted but boring and deja-vu.

Tarquin Biscuitbarrel's picture
Tarquin Biscuit...
18 pencils

Everyone's already said what I want to say about the idea - big up for the illustration though!

luispiter's picture
luispiter
2756 pencils

increible... i love this campaing

kleenex's picture
kleenex
26920 pencils

Great visual, but th rest is bland.

shahidali's picture
shahidali
4063 pencils

Whatever you said, it was very loud. Well done.

shahid

ad shark's picture
ad shark
174 pencils

The idea is nice, but for me it has one BIG problem.

If this is the first Land Rover phone in history, as a costumer, I would like to see it.
And I don't.
It's just a little element ar the bottom of the page.

va3efi's picture
va3efi
21 pencils

Art work is amazing, idea not so much...

simon.gross's picture
simon.gross
541 pencils

Would have been more believable if they'd parked an actual Land Rover on top of a phone and taken a photo. This is just a dumb "let's exaggerate the benefit" idea. Nice art can't hide a crap concept.

pitted prunes's picture
pitted prunes
216 pencils

awesome retouch and art direction, but the idea is predictable.

NicholeP's picture
NicholeP
115 pencils

nicely executed. boring idea.

STRTLRS's picture
STRTLRS
1607 pencils

And the product looks like... oh well. No URL either? Pass.

---------------
I think, therefore... yeah.

STRTLRS's picture
STRTLRS
1607 pencils

And the product looks like... oh well. No URL either? Pass.

---------------
I think, therefore... yeah.

advertising ninja's picture
advertising ninja
589 pencils

this is very beautiful advertising.

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