Land Rover Phone: Rescue

The Land Rover S1 Phone Incredibly tough

Advertising Agency: Y&R Lima, RKCR/Y&R, London, UK
Global Creative Director: Graham Lang
Regional Executive Creative Director: Guillermo Vega
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Directors: Christian Sánchez, Mirko Cuculiza
Retoucher: Salamanca
Account Manager: Glynn Euston


mdb1974's picture
411 pencils

Great imagery. A line would have been nice.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

now thiiis one is gorgeous !

I wish I could tame light and shadow as well as some of the pro's out there.

javier bizarro's picture
javier bizarro
276 pencils

this one it's the better!

manumartin5's picture
1202 pencils

unbelievable.. oooph.. photoshop execution.

kalpesh78's picture
2580 pencils

would've been great if a phone company had done this with the line. 'longer battery life for stories that never end'

but non-the-less... beautiful execution. Hate the land rover template.

ideas....30 minutes nahi toh free.

thedesignaddict's picture
5415 pencils


"Retoucher: Salamanca", has just been added to my Rolodex.

dani_boi's picture
162 pencils

Salamagica Studios did a fantastic job. Great ads!

artapart's picture
7 pencils

Nice art direction!

Gi_bo's picture
1385 pencils

Jaja. "If the tree falls, we all fall.". WWF.
Nonetheless, perfect retouching, the kind of imagery that overflows the concept, Nice and memorable execution.


lamoscacojonera's picture
280 pencils

It is highly unlikely to be a copy. This type of work takes several months at least to get honed. More likely both campaigns were developed at the same time and have therefore come out simultaneously.

Gi_bo's picture
1385 pencils

Nope! , WWF was published late 2009. Anyway, I wasnt reffering to it being a copy, just a reapeted visual. This one is far better crafted. But thats the only reason I would remember this one. The concept is very flat,


lamoscacojonera's picture
280 pencils

Nope. WWF published late 2010.

sintra's picture
699 pencils

great photoshop work and Art direction.

Marlus Lau's picture
Marlus Lau
1808 pencils

Salamanca rocks!

luispiter's picture
2756 pencils

wowww. the art direction is excelent, nice concept

HDCW's picture
22 pencils

bad idea, great retouch...

ad shark's picture
ad shark
186 pencils

Great photoshoping.

Model79's picture
36 pencils

Love execution! about the idea i think literal people wont like it (like everyone leaving comments) but if you look at it twice is awesome!

STRTLRS's picture
1607 pencils

Much better. The like still sucks, "incredibly tough"? How about just "withstand".

I think, therefore... yeah.

Madeinmelmac's picture
116 pencils

simpatico retoque, pero nada más!

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