Land Rover Phone: Construction

The Land Rover S1 Phone Incredibly tough

Advertising Agency: Y&R Lima, RKCR/Y&R, London, UK
Global Creative Director: Graham Lang
Regional Executive Creative Director: Guillermo Vega
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León
Art Directors: Christian Sánchez, Mirko Cuculiza
Retoucher: Salamanca
Account Manager: Glynn Euston

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13 comments

Billoughsby's picture
Billoughsby
5091 pencils

Whether they should have or not, this is done very nicely.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

manumartin5's picture
manumartin5
1202 pencils

masterpiece execution.

kalpesh78's picture
kalpesh78
2580 pencils

beautiful execution. Hate the land rover template.

ideas....30 minutes nahi toh free.

kalpesh78's picture
kalpesh78
2580 pencils

beautiful execution. Hate the land rover template.

ideas....30 minutes nahi toh free.

sintra's picture
sintra
699 pencils

great execution

luispiter's picture
luispiter
2756 pencils

wow... i like it

Glut's picture
Glut
3947 pencils

Gorgeous art! the idea.....

ad shark's picture
ad shark
174 pencils

I can't even see if the screen has colors or if it's just blue.
Sorry, but in any launch in advertising history, you need to show the product.

Gi_bo's picture
Gi_bo
1385 pencils

Don´t agree. It depends on what aspect of your product is your proposing (USP). Land rover phones are not meant to stand out by its physical traits but by its resistance as shown above. THis is a clear benefit for this type of product. THis is not an Iphone.

GiBo

va3efi's picture
va3efi
21 pencils

Art work is amazing, idea not so much...

Model79's picture
Model79
36 pencils

Love execution! about the idea i think literal people wont like it (like everyone leaving comments) but if you look at it twice is awesome!

Model79's picture
Model79
36 pencils

Love execution! about the idea i think literal people wont like it (like everyone leaving comments) but if you look at it twice is awesome!

maximvg's picture
maximvg
156 pencils

Like this. Beautiful execution and people who executed this idea.

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