Land Rover: No signal

no comment

One of the downfalls of underground parking. Follow the yellow arrows and you'll be ok.

Somebody clearly has no idea how GPS works. Unless this landrover is on another planet?

I don't know what's the hell is it????

6,5/10.

thats where you want so ride your land rover.
there space for improvement on this one.

brave client.

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ha ha!

i do not dislike it , tho

loooove it very smaaaaart and simple

What is so smart about it?

The GPS signal works around the globe (therefore Global Positioning System), so I would conclude: Land Rover vehicles come with a broken navigation. Well, that's a good job.

Or perhaps the SUV is somewhere outside the planet. The execution is not clear, it needs some more art direction.

The concept idea is very good though.

I don´t know.
Perhaps they felt in love with a joke. I think it´s too nineties. I don´t know: the more I see it, the more I hate it.

I don´t know.
Perhaps they felt in love with a joke. I think it´s too nineties. I don´t know: the more I see it, the more I hate it.

I don´t know.
Perhaps they felt in love with a joke. I think it´s too nineties. I don´t know: the more I see it, the more I hate it.

Red Signal for this ad.

That's pretty cool.

unadulterated rubbish

what's the point, call me ignorant, but i really don't get it, what is the benefit : "with land rover i won't need GPS?"
XD

Very smart... it doesn´t matter how GPS system works, the idea of arrive anywhere with the car is the important here, and that is the benefit too.
Nice work!
Grande sorete!

Soon, aliens will come and eat the driver.

I like it.
Yes, it’s an exaggeration, but we all get the message. Land Rover takes you as far as you want.
Besides, exaggeration has always been an advertising resource.

I want to hate this ad.

But I can't. It's just SO close to being a great insight. Perhaps the "No Signal" isn't the right message because like the other comments have said, a GPS would not be out of signal range, but it's in the right vein. Maybe if it were a map with unknown features on it? As in, we know where on the planet you are, but no one has been there before so we don't know where you are in that respect. Don't know.

All I know is that it's really close as it is, it's just not quite it. Keep trying. I really would like to see where this ad can evolve to.

So the inbuilt GPS system is crap.

what is this

Clever, but the mainstream population might take this ad in a negative way since they might not get it.

What she said ^

I like the exaggeration of being off the planet but my mom won't get it.

i dont think they meant off the planet....so we have amazing 4x4 traction but lousy GPS... i donno...

Global Positioning System

where is your land rover???
Space? moon?

LAND ROVER consumers tend to "explore" or at least that's the purpose of the car, GPS won't even find you only if you drive a LAND ROVER

Perhaps this vehicle has gone too far in an unknown land that even the GPS doesn't know where they are now, resulting that this vehicle can bring to some incredible places on the earth...

if they showed a tiny bit out of the window showing the surface of the moon (just a sliver will do), it'd be so much better. else it's just underground parking.