Land Rover: No signal

Advertising Agency: Promoplan FC, Santiago de Chile, Chile
Creative Directors: Luis Silva, Ricardo Pau
Art Director: Juan Pablo Caraballo
Copywriter: Rodrigo Avalos
Published: June 2008

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37 comments

j2mango's picture
j2mango
534 pencils

no comment

samuelcarlos's picture
samuelcarlos
110 pencils

One of the downfalls of underground parking. Follow the yellow arrows and you'll be ok.

Crisp One's picture
Crisp One
2007 pencils

funniest comment on the whole page...........HA!

shaft_drive's picture
shaft_drive
273 pencils

nice 'un, mate.

Slashweasel's picture
Slashweasel
104 pencils

Somebody clearly has no idea how GPS works. Unless this landrover is on another planet?

wuynhvu's picture
wuynhvu
10 pencils

I don't know what's the hell is it????

Heads's picture
Heads
194 pencils

6,5/10.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

thats where you want so ride your land rover.
there space for improvement on this one.

gmint7's picture
gmint7
2685 pencils

:::J:::
thats where you want to ride your land rover.
down under at basement carpark.

:::J:::

miko1aj's picture
miko1aj
3100 pencils

brave client.

Goblin's picture
Goblin
407 pencils

exactly!!!

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gomez's picture
gomez
29 pencils

? Do you really think the client ever saw this? Wake up!

EscolaElisava's picture
EscolaElisava
106 pencils

/\
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ha ha!

i do not dislike it , tho

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

loooove it very smaaaaart and simple

onemilkid's picture
onemilkid
111 pencils

What is so smart about it?

The GPS signal works around the globe (therefore Global Positioning System), so I would conclude: Land Rover vehicles come with a broken navigation. Well, that's a good job.

andré ™'s picture
andré ™
144 pencils

Or perhaps the SUV is somewhere outside the planet. The execution is not clear, it needs some more art direction.

The concept idea is very good though.

federo's picture
federo
781 pencils

I don´t know.
Perhaps they felt in love with a joke. I think it´s too nineties. I don´t know: the more I see it, the more I hate it.

federo's picture
federo
781 pencils

I don´t know.
Perhaps they felt in love with a joke. I think it´s too nineties. I don´t know: the more I see it, the more I hate it.

federo's picture
federo
781 pencils

I don´t know.
Perhaps they felt in love with a joke. I think it´s too nineties. I don´t know: the more I see it, the more I hate it.

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

Red Signal for this ad.

monicamexico's picture
monicamexico
830 pencils

That's pretty cool.

Slashweasel's picture
Slashweasel
104 pencils

unadulterated rubbish

Dozer's picture
Dozer
149 pencils

what's the point, call me ignorant, but i really don't get it, what is the benefit : "with land rover i won't need GPS?"
XD

monotone's picture
monotone
301 pencils

I think it's more like "land rover will take you to remote places (where not even gps works)"

cesarsepulveda's picture
cesarsepulveda
62 pencils

Very smart... it doesn´t matter how GPS system works, the idea of arrive anywhere with the car is the important here, and that is the benefit too.
Nice work!
Grande sorete!

Frits Harkema's picture
Frits Harkema
713 pencils

Soon, aliens will come and eat the driver.

Hector San's picture
Hector San
15 pencils

I like it.
Yes, it’s an exaggeration, but we all get the message. Land Rover takes you as far as you want.
Besides, exaggeration has always been an advertising resource.

XL's picture
XL
214 pencils

I want to hate this ad.

But I can't. It's just SO close to being a great insight. Perhaps the "No Signal" isn't the right message because like the other comments have said, a GPS would not be out of signal range, but it's in the right vein. Maybe if it were a map with unknown features on it? As in, we know where on the planet you are, but no one has been there before so we don't know where you are in that respect. Don't know.

All I know is that it's really close as it is, it's just not quite it. Keep trying. I really would like to see where this ad can evolve to.

whitespace's picture
whitespace
1953 pencils

So the inbuilt GPS system is crap.

StuartLittle's picture
StuartLittle
468 pencils

what is this

NatalieM's picture
NatalieM
1687 pencils

Clever, but the mainstream population might take this ad in a negative way since they might not get it.

David Hasselblad's picture
David Hasselblad
120 pencils

What she said ^

I like the exaggeration of being off the planet but my mom won't get it.

®'s picture
®
131 pencils

i dont think they meant off the planet....so we have amazing 4x4 traction but lousy GPS... i donno...

Absolut M's picture
Absolut M
1069 pencils

Global Positioning System

where is your land rover???
Space? moon?

adryha's picture
adryha
65 pencils

LAND ROVER consumers tend to "explore" or at least that's the purpose of the car, GPS won't even find you only if you drive a LAND ROVER

Guest's picture
Guest

Perhaps this vehicle has gone too far in an unknown land that even the GPS doesn't know where they are now, resulting that this vehicle can bring to some incredible places on the earth...

Guest's picture
Guest

if they showed a tiny bit out of the window showing the surface of the moon (just a sliver will do), it'd be so much better. else it's just underground parking.

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