Land Rover: No signal

Advertising Agency: Promoplan FC, Santiago de Chile, Chile
Creative Directors: Luis Silva, Ricardo Pau
Art Director: Juan Pablo Caraballo
Copywriter: Rodrigo Avalos
Published: June 2008


j2mango's picture
534 pencils

no comment

samuelcarlos's picture
110 pencils

One of the downfalls of underground parking. Follow the yellow arrows and you'll be ok.

Crisp One's picture
Crisp One
2005 pencils

funniest comment on the whole page...........HA!

shaft_drive's picture
273 pencils

nice 'un, mate.

Slashweasel's picture
104 pencils

Somebody clearly has no idea how GPS works. Unless this landrover is on another planet?

wuynhvu's picture
10 pencils

I don't know what's the hell is it????

Heads's picture
194 pencils

6,5/10.'s picture
1021 pencils

thats where you want so ride your land rover.
there space for improvement on this one.

gmint7's picture
2683 pencils

thats where you want to ride your land rover.
down under at basement carpark.


miko1aj's picture
3092 pencils

brave client.

Goblin's picture
409 pencils


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gomez's picture
29 pencils

? Do you really think the client ever saw this? Wake up!

EscolaElisava's picture
106 pencils

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ha ha!

i do not dislike it , tho

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

loooove it very smaaaaart and simple

onemilkid's picture
111 pencils

What is so smart about it?

The GPS signal works around the globe (therefore Global Positioning System), so I would conclude: Land Rover vehicles come with a broken navigation. Well, that's a good job.

andré ™'s picture
andré ™
144 pencils

Or perhaps the SUV is somewhere outside the planet. The execution is not clear, it needs some more art direction.

The concept idea is very good though.

federo's picture
781 pencils

I don´t know.
Perhaps they felt in love with a joke. I think it´s too nineties. I don´t know: the more I see it, the more I hate it.

federo's picture
781 pencils

I don´t know.
Perhaps they felt in love with a joke. I think it´s too nineties. I don´t know: the more I see it, the more I hate it.

federo's picture
781 pencils

I don´t know.
Perhaps they felt in love with a joke. I think it´s too nineties. I don´t know: the more I see it, the more I hate it.

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

Red Signal for this ad.

monicamexico's picture
830 pencils

That's pretty cool.

Slashweasel's picture
104 pencils

unadulterated rubbish

Dozer's picture
149 pencils

what's the point, call me ignorant, but i really don't get it, what is the benefit : "with land rover i won't need GPS?"

monotone's picture
301 pencils

I think it's more like "land rover will take you to remote places (where not even gps works)"

BillyBern's picture
75 pencils

Very smart... it doesn´t matter how GPS system works, the idea of arrive anywhere with the car is the important here, and that is the benefit too.
Nice work!

Frits Harkema's picture
Frits Harkema
713 pencils

Soon, aliens will come and eat the driver.

Hector San's picture
Hector San
15 pencils

I like it.
Yes, it’s an exaggeration, but we all get the message. Land Rover takes you as far as you want.
Besides, exaggeration has always been an advertising resource.

XL's picture
214 pencils

I want to hate this ad.

But I can't. It's just SO close to being a great insight. Perhaps the "No Signal" isn't the right message because like the other comments have said, a GPS would not be out of signal range, but it's in the right vein. Maybe if it were a map with unknown features on it? As in, we know where on the planet you are, but no one has been there before so we don't know where you are in that respect. Don't know.

All I know is that it's really close as it is, it's just not quite it. Keep trying. I really would like to see where this ad can evolve to.

whitespace's picture
1953 pencils

So the inbuilt GPS system is crap.

StuartLittle's picture
468 pencils

what is this

NatalieM's picture
1685 pencils

Clever, but the mainstream population might take this ad in a negative way since they might not get it.

David Hasselblad's picture
David Hasselblad
120 pencils

What she said ^

I like the exaggeration of being off the planet but my mom won't get it.

®'s picture
133 pencils

i dont think they meant off the we have amazing 4x4 traction but lousy GPS... i donno...

Absolut M's picture
Absolut M
1069 pencils

Global Positioning System

where is your land rover???
Space? moon?

adryha's picture
65 pencils

LAND ROVER consumers tend to "explore" or at least that's the purpose of the car, GPS won't even find you only if you drive a LAND ROVER

Guest's picture

Perhaps this vehicle has gone too far in an unknown land that even the GPS doesn't know where they are now, resulting that this vehicle can bring to some incredible places on the earth...

Guest's picture

if they showed a tiny bit out of the window showing the surface of the moon (just a sliver will do), it'd be so much better. else it's just underground parking.

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