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No signal

Agency Network: 
Published/Aired: 
June 2008
Description: 

Print advertisment created by Promoplan, Chile for Land Rover, within the category: Automotive.

Advertising Agency: Promoplan FC, Santiago de Chile, Chile
Creative Directors: Luis Silva, Ricardo Pau
Art Director: Juan Pablo Caraballo
Copywriter: Rodrigo Avalos

Comments (37)

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Highest Rated

EscolaElisava's picture
EscolaElisava
Activity Score 106

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ha ha!

i do not dislike it , tho

j2mango's picture
j2mango
Activity Score 534

no comment

samuelcarlos's picture
samuelcarlos
Activity Score 110

One of the downfalls of underground parking. Follow the yellow arrows and you'll be ok.

Crisp One's picture
Crisp One
Activity Score 2005

funniest comment on the whole page...........HA!

shaft_drive's picture
shaft_drive
Activity Score 273

nice 'un, mate.

Slashweasel's picture
Slashweasel
Activity Score 104

Somebody clearly has no idea how GPS works. Unless this landrover is on another planet?

wuynhvu's picture
wuynhvu
Activity Score 10

I don't know what's the hell is it????

Heads's picture
Heads
Activity Score 194

6,5/10.

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

thats where you want so ride your land rover.
there space for improvement on this one.

gmint7's picture
gmint7
Activity Score 2683

:::J:::
thats where you want to ride your land rover.
down under at basement carpark.

:::J:::

miko1aj's picture
miko1aj
Activity Score 3086

brave client.

Goblin's picture
Goblin
Activity Score 412

exactly!!!

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gomez's picture
gomez
Activity Score 29

? Do you really think the client ever saw this? Wake up!

EscolaElisava's picture
EscolaElisava
Activity Score 106

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ha ha!

i do not dislike it , tho

Rami Qaddoumi's picture
Rami Qaddoumi
Activity Score 214

loooove it very smaaaaart and simple

onemilkid's picture
onemilkid
Activity Score 111

What is so smart about it?

The GPS signal works around the globe (therefore Global Positioning System), so I would conclude: Land Rover vehicles come with a broken navigation. Well, that's a good job.

andré ™'s picture
andré ™
Activity Score 144

Or perhaps the SUV is somewhere outside the planet. The execution is not clear, it needs some more art direction.

The concept idea is very good though.

federo's picture
federo
Activity Score 781

I don´t know.
Perhaps they felt in love with a joke. I think it´s too nineties. I don´t know: the more I see it, the more I hate it.

federo's picture
federo
Activity Score 781

I don´t know.
Perhaps they felt in love with a joke. I think it´s too nineties. I don´t know: the more I see it, the more I hate it.

federo's picture
federo
Activity Score 781

I don´t know.
Perhaps they felt in love with a joke. I think it´s too nineties. I don´t know: the more I see it, the more I hate it.

Both Sides of the Brain's picture
Both Sides of t...
Activity Score 173

Red Signal for this ad.

monicamexico's picture
monicamexico
Activity Score 830

That's pretty cool.

Slashweasel's picture
Slashweasel
Activity Score 104

unadulterated rubbish

Dozer's picture
Dozer
Activity Score 149

what's the point, call me ignorant, but i really don't get it, what is the benefit : "with land rover i won't need GPS?"
XD

monotone's picture
monotone
Activity Score 301

I think it's more like "land rover will take you to remote places (where not even gps works)"

BillyBern's picture
BillyBern
Activity Score 84

Very smart... it doesn´t matter how GPS system works, the idea of arrive anywhere with the car is the important here, and that is the benefit too.
Nice work!

Frits Harkema's picture
Frits Harkema
Activity Score 713

Soon, aliens will come and eat the driver.

Hector San's picture
Hector San
Activity Score 15

I like it.
Yes, it’s an exaggeration, but we all get the message. Land Rover takes you as far as you want.
Besides, exaggeration has always been an advertising resource.

XL's picture
XL
Activity Score 214

I want to hate this ad.

But I can't. It's just SO close to being a great insight. Perhaps the "No Signal" isn't the right message because like the other comments have said, a GPS would not be out of signal range, but it's in the right vein. Maybe if it were a map with unknown features on it? As in, we know where on the planet you are, but no one has been there before so we don't know where you are in that respect. Don't know.

All I know is that it's really close as it is, it's just not quite it. Keep trying. I really would like to see where this ad can evolve to.

whitespace's picture
whitespace
Activity Score 1953

So the inbuilt GPS system is crap.

StuartLittle's picture
StuartLittle
Activity Score 468

what is this

NatalieM's picture
NatalieM
Activity Score 1685

Clever, but the mainstream population might take this ad in a negative way since they might not get it.

David Hasselblad's picture
David Hasselblad
Activity Score 120

What she said ^

I like the exaggeration of being off the planet but my mom won't get it.

®'s picture
®
Activity Score 133

i dont think they meant off the planet....so we have amazing 4x4 traction but lousy GPS... i donno...

Absolut M's picture
Absolut M
Activity Score 1069

Global Positioning System

where is your land rover???
Space? moon?

adryha's picture
adryha
Activity Score 65

LAND ROVER consumers tend to "explore" or at least that's the purpose of the car, GPS won't even find you only if you drive a LAND ROVER

Guest's picture
Guest

Perhaps this vehicle has gone too far in an unknown land that even the GPS doesn't know where they are now, resulting that this vehicle can bring to some incredible places on the earth...

Guest's picture
Guest

if they showed a tiny bit out of the window showing the surface of the moon (just a sliver will do), it'd be so much better. else it's just underground parking.

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