Land Rover: Mountain

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer / Creative Director / Copywriter: Shahir Zag
Creative Director / Art Director: Kalpesh Patankar

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8 comments

mitali prasad's picture
mitali prasad
408 pencils

interesting....but didnt' exactly get it....

talkingisfree's picture
talkingisfree
2569 pencils

I like it visually and all the intention but the campaign is not what I was expecting from it...

chicagohour's picture
chicagohour
361 pencils

This is my favourite....

Hmmmmm

palls's picture
palls
164 pencils

this one has got cute copy That Tickels, luvd d series

"selling is advertisment"

Hadrons's picture
Hadrons
5743 pencils

seriously ?!
pull your head out.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
1023 pencils

I like the idea.

But I'm less taken with the voice. I think the voice would be better more 'simple'. (Which would be a lot more work to write.)

Really, I don't think there is any tangible 'voice' here. Though there is an attempt at one.

macnell's picture
macnell
169 pencils

no

gbl's picture
gbl
451 pencils

cool idea, boring execution.

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