Land Rover: Mechanic

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Photographer: Fernando Martins
Digital retouching: Aderson Fagundes

August 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I don't really get it. Is that some sort of cleaning towel? And his hands dirty and his cloths not? Hmm.

atb2005's picture
13561 pencils

Interpretations below make sense. Still, ad is neither competitive nor particularly original. Another prosaic ad from LandRover.

Guest's picture

Instead of oil, its dirt, mud and earth.

Because land rovers go everywhere.

And you have to clear away the dirt first.


Guest's picture

I think it means that Land Rover mechanics always get their hand dirty.

Guest's picture

i like the idea, but the towel in his hands look a little bit crasy.

@ jackmancer: "And his hands dirty and his cloths not?" come on... dont think too much - the hands must go on ;-)

Roger Keynes's picture
Roger Keynes
5498 pencils

Yeah, we already know that. No real brand insight here.

The Jobless Writer
Will Think for Salary

Anonymous Author's picture
Anonymous Author
1541 pencils

Looks creepy; a crime has been committed.

Write a wise saying and your name will live forever – Anonymous.

Migzter13's picture
973 pencils

hmmm... I think the towel should be simplified. What's that thing made of anyway?!
sheep's wool?!

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture


vanMeter's picture
80 pencils

Nice Idea, but....i works, I guess. Nice brand reinforcement for Land Rover drivers, but attracting a new driver, not really.

Jupiter's picture
547 pencils

clean uniform? too good to be true.

commenting just to gather more pencils:-)

Guest's picture


paumarques's picture
1312 pencils

m'agrada! és molt "Land Rover".

Pau Marquès
(+34) 670 36 79 83

Guest's picture

i liked it. good insight, great execution. guys keep up the good work. Thumps Up!

bobby666's picture
1460 pencils

i quite like it. good work fellas. keep it up.

Spoonfeederxxx's picture
641 pencils


There are morons on this site...

Only 1 out of 13 got it right...

That's why the industry is in the state it is in...

cef's picture
547 pencils

its a nice idea, however it means: Mud, breaks Land Rover?
There should be something else in the ad which shows its not a mechanic problem but its routine control...

Guest's picture

I think the problem is the mud and dirt isn't clear enough. I doesn't stand out that much from his skin.

Guest's picture

ARE YOU SERIOUS?! None of you find the classical painting in all of this?! I'm 16 and I see the Hand of God in this! Hahaha. It's an ancient Michaelangelo Painting. I hate you for your ignorancy. Go look and see the relevance.

Guest's picture

Ok, your not 16, and u are from the agency Mr guest.
And if it is la creation of michael ang. it means nothing.
Bad concept it has nothing to do with the common sense.

m.guney's picture
67 pencils

old but clever.

Cheerriiee's picture
952 pencils


Guest's picture

why is the mud in his hands pretty dry?

Guest's picture

I got the "hand of God" thing from the start but still not sure of the message. A mechanic in the ad gives me the idea that your truck died and this guy brought it back to life.

Guest's picture

simplesmente d mais

muito d+

mikek2's picture
28 pencils

Looks like he tried to fix his land rover after it broke down 100 feet from the dealership....

Guest's picture

I think the guy is Australian.. That's no cloth I've ever seen..

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