Land Rover: Mechanic

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Photographer: Fernando Martins
Digital retouching: Aderson Fagundes
Published: August 2010

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27 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I don't really get it. Is that some sort of cleaning towel? And his hands dirty and his cloths not? Hmm.

atb2005's picture
atb2005
13567 pencils

Interpretations below make sense. Still, ad is neither competitive nor particularly original. Another prosaic ad from LandRover.

Guest's picture
Guest

Instead of oil, its dirt, mud and earth.

Because land rovers go everywhere.

And you have to clear away the dirt first.

Right?

Guest's picture
Guest

I think it means that Land Rover mechanics always get their hand dirty.

Guest's picture
Guest

i like the idea, but the towel in his hands look a little bit crasy.

@ jackmancer: "And his hands dirty and his cloths not?" come on... dont think too much - the hands must go on ;-)

Roger Keynes's picture
Roger Keynes
5498 pencils

Yeah, we already know that. No real brand insight here.

Will Think for Salary

Anonymous Author's picture
Anonymous Author
1541 pencils

Looks creepy; a crime has been committed.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Migzter13's picture
Migzter13
973 pencils

hmmm... I think the towel should be simplified. What's that thing made of anyway?!
sheep's wool?!

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

Great!

vanMeter's picture
vanMeter
80 pencils

Nice Idea, but....i cant...it works, I guess. Nice brand reinforcement for Land Rover drivers, but attracting a new driver, not really.

Jupiter's picture
Jupiter
547 pencils

clean uniform? too good to be true.

commenting just to gather more pencils:-)

Guest's picture
Guest

Grose

paumarques's picture
paumarques
1314 pencils

m'agrada! és molt "Land Rover".

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

i liked it. good insight, great execution. guys keep up the good work. Thumps Up!

bobby666's picture
bobby666
1460 pencils

i quite like it. good work fellas. keep it up.

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Shit!

There are morons on this site...

Only 1 out of 13 got it right...

That's why the industry is in the state it is in...

cef's picture
cef
547 pencils

its a nice idea, however it means: Mud, breaks Land Rover?
There should be something else in the ad which shows its not a mechanic problem but its routine control...

Guest's picture
Guest

I think the problem is the mud and dirt isn't clear enough. I doesn't stand out that much from his skin.

Guest's picture
Guest

ARE YOU SERIOUS?! None of you find the classical painting in all of this?! I'm 16 and I see the Hand of God in this! Hahaha. It's an ancient Michaelangelo Painting. I hate you for your ignorancy. Go look and see the relevance. http://img466.imageshack.us/img466/7536/michelangelocreationio5.jpg

Guest's picture
Guest

Ok, your not 16, and u are from the agency Mr guest.
And if it is la creation of michael ang. it means nothing.
Bad concept it has nothing to do with the common sense.

m.guney's picture
m.guney
67 pencils

old but clever.

Cheerriiee's picture
Cheerriiee
952 pencils

disgusting!

Guest's picture
Guest

why is the mud in his hands pretty dry?

Guest's picture
Guest

I got the "hand of God" thing from the start but still not sure of the message. A mechanic in the ad gives me the idea that your truck died and this guy brought it back to life.

Guest's picture
Guest

simplesmente d mais

muito d+

mikek2's picture
mikek2
28 pencils

Looks like he tried to fix his land rover after it broke down 100 feet from the dealership....

Guest's picture
Guest

I think the guy is Australian.. That's no cloth I've ever seen..

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