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Map

Agency: 
Published/Aired: 
January 2013
Description: 

Print advertisment created by Y&R, United Kingdom for Land Rover, within the category: Automotive.

70% of the world is covered by water. The rest is covered by Defender.

Advertising Agency: RKCR/Y&R, London, United Kingdom
International Creative Director: Brian Fraser
Copywriter: Phil Forster
Art Directors: Tim Brookes, Lee Aldridge
Planner: David Murray

Comments (7)

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Highest Rated

ItMatters's picture
ItMatters
Activity Score 2167

The Defender shape is really really really subtle.

Andrej Troha's picture
Andrej Troha
Activity Score 613

Really? In 2013?!
Plus: you suck at geogaphy. Ask me about Italy.

Daland's picture
Daland
Activity Score 140

Well. Love the pay-off ".. the rest is covered by Defender" Really powerful.
But.. I don't think this would really work as print or bilboards.
Maybe if you would buy two pages in a magazine but I still think they could have created a more powerful image.

tazyboy's picture
tazyboy
Activity Score 777

Nah

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Copy rocks. Good ad.

Love creating ads..

TimTix's picture
TimTix
Activity Score 78

Italy didn't fit into a Defender shape, Klicaj.

(And if I am really the first to see that this map is built out of Defender shapes, that tells a lot about this ad. Though I like the line, too.)

donau's picture
donau
Activity Score 104

Wear Timberland drive Landrover and you cover 100% of the world.

donau

ItMatters's picture
ItMatters
Activity Score 2167

The Defender shape is really really really subtle.

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