Land Rover: Maasai

Lions can run faster than us, but we can run farther.

Advertising Agency: Greekvertising, Greece
Creative Director/ Art Director: Alessio Criscuoli
Copywriter: Theofilos Koutroumanis

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11 comments

Calvin Xiao's picture
Calvin Xiao
50 pencils

don't get the connection between the image and the message. i am fool...sorry.

Don't talk, just act; Don't say, just show; Don't promose, just prove

Uncertain's picture
Uncertain
517 pencils

So, lions can run faster than a Land Rover?

Uncertain | Assumption is the Mother of All Fuckups

Marcao's picture
Marcao
2382 pencils

That's what I thought too.

Uncertain's picture
Uncertain
517 pencils

By the way, this leaves a bad taste in my mouth. Taking what looks like a poor African man with tires for shoes is not good advertising. This is sad.

Uncertain | Assumption is the Mother of All Fuckups

damnson's picture
damnson
6055 pencils

Exactly. Incredibly offensive.

An axe murderer of ads.

Princely's picture
Princely

Very creative but not instantly understandable in the context it's being presented. The Maasai tribe from Tanzania (where I am from) wear tires for shoes + run farther than lions, but it's a FAIL since most people won't make that connection instantly by just seeing this image.

Ammanuel Afowerki's picture
Ammanuel Afowerki
64 pencils

Wow... Your right @Uncertain. Take this down.

kleenex's picture
kleenex
29411 pencils

total concept fail.

cvchitale's picture
cvchitale
1282 pencils

why do u idiots always love to hate!! It might mean that LR is as local as the tribe there

Uncertain's picture
Uncertain
517 pencils

it's not.

Uncertain | Assumption is the Mother of All Fuckups

batalhabds's picture
batalhabds
29 pencils

So so.

Copywriter

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