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32 comments

shonac's picture
shonac

dont get it

marvin's picture
marvin

this is my understanding, i stand to be corrected. If you are a Landrover driver you are used to adventure, offroading and mostly when you are out there there isn't the luxury of toilet paper thus him grabbing a leaf (coz he's used to being offrod).

corporal_hicks's picture
corporal_hicks
365 pencils

He is cleaning his ass with leaves instead of toilet paper... I think it is a creative approach but this ad makes me hate land rover!!! That must be a joke!!!

klaussnow's picture
klaussnow
1677 pencils

yeah, don't kill the plant when you're in your co2 producing household.

... its already been done...

ivan's picture
ivan

Same concept, but the one above is better art directed:
http://adsoftheworld.com/media/print/hickory_ridge_campground_toilet

Ivan Raszl, admin of AotW

REJ's picture
REJ

odd to associate a luxury brand with a filthy necessity such as a bowel movement

j4son's picture
j4son
266 pencils

O, I get it!! pretty neat idea actually.

mellowmarketer's picture
mellowmarketer
152 pencils

agreed. how many people do you know who owns a land rover actually take it off roadng? thats the important question here.

gruest's picture
gruest

shitty car for stupid rednecks

smudge23's picture
smudge23
171 pencils

It's funny. Don't take it so seriously.

revati's picture
revati

STILL dont get it..

instinctive traveller's picture
instinctive tra...
189 pencils

out in the wilds, you sometimes have to use your ingenuity - like when you take the crap you just might not have toilet paper to finish up. and so you use the leaf. this man here has gotten so used to the leaf (read loves his 4x4 so much) that he's doing what he does in the wild even at home. http://upthechimney.blogspot.com

proverbialthought's picture
proverbialthought
278 pencils

It's cool; I like it. People who use the Landrover are SUPPOSED to be outdoorsmen, and thus he is used to be camping and stuff. Thus, he is used to wiping his rear with leaves.

clamyd's picture
clamyd

it's just the good old Bob Saget way of whiping it.
and as far as i know he never even owned a driver's license!

Yr's picture
Yr
170 pencils

oh!! GREAT!!!!!

slimseni's picture
slimseni
85 pencils

creative and right on strategy. this ad has really done justice to the brand as an off-the-road SUV for the off-the-road guys. if u dont get, put on your thinking cap next time.

tourist's picture
tourist

I agree, it's your responsibility to understand this ad.

proverbialthought's picture
proverbialthought
278 pencils

I disagree, I think this ad is intentionally meant to mostly be understood by it's audience. Part of that demo is the idea that they are better than the khaki and polo shirt wearers BECAUSE they understand this type of thing and others don't. BUT, that is 100% opinion on my behalf.

tourist's picture
tourist
15 pencils

I like off-roading, I have a 1978 Toyota Land Cruiser, and I have joined off-roading clubs. One of the many things we do is environmental protection. We go out to the woods to fix and repair any damage done by ourselves or other more thoughtless drivers. This ad of a man tearing apart a plant to wipe his ass does not hit this demo. If anything it says "I'm a dumb redneck". I can see it wanted to be funny but it missed. If I'm the demographic it actually pisses me off and make Landrover drivers look like pricks.

proverbialthought's picture
proverbialthought
278 pencils

You missed the point, people who buy Landrovers are pseudo off-roaders who THINK they are outdoorsmen. They really aren't, but this ad makes them FEEL tough and rugged when they buy it. We all know the majority of these gas-guzzlers only go the the market and to the youth futbol pitch, and maybe to little sally's dance recital. BUT, Chad can turn up the AC, some Kenny G, and feel all rough and tough while doing these things.

Have Heart's picture
Have Heart
922 pencils

It's funny, but Jeep did a very similar and award-winning ad years ago. It showed a public toilet, but the WC was just a bush.

M´AD MAX's picture
M´AD MAX
195 pencils

es la cuarta vez que veo el mismo aviso, el mismo recurso y para las mismas marcas de siempre. ya no masssss.

its the 4th time that i see this idea, the same art direction for four similar brands. no moreeee pls

Ed Mintone's picture
Ed Mintone
585 pencils

Reminds me when I used poison ivy to wipe my ass. I joined the Scout's shortly after.

Yash Vora's picture
Yash Vora
48 pencils

I can imagine....

ellehcimeo's picture
ellehcimeo
3522 pencils

When I saw the thumbnail, I thought it was an ad for a particularly soft toilet paper.
Knowing what it's for now, I wipe my bum with this ad.

fractalrene's picture
fractalrene
1506 pencils

Hahaha!

Frane Rectal's picture
Frane Rectal

Hohoho!

Sampath Maha's picture
Sampath Maha

Nice concept man. They really love the rough experience. Not the smooth.
Thumbs up. bt art direction could be bit better.

joelapompe's picture
joelapompe
3452 pencils

the one here was shown in Cannes 2007 - SHORTLIST !!!
It's from Ogilvy & Mather Kuala Lumpur

The original award winning one is a TOYOTA 4Runner Ad from 2004 !!!

www.joelapompe.net

Beholder's picture
Beholder

Hey, what's up with yours. I'm disappointed to read some commentaries in this page. Sometimes people who talk here don't talk like persons that work in advertising, looks like lawyers or housewife.
This AD is right on strategy and is very powerfull, no matter it's done or not. Please, don't think like kids, be professionals.

G.

Ah another thing, i see now usually some pleaple say: "When i saw the the thumbnail, i thought it..."
¿What's in your brain? None advertising exist to be seeing in thumbnail.

ellehcimeo's picture
ellehcimeo
3522 pencils

We make the comments we make because we can. This site is here for that and it's great. Who are you to judge who's allowed to critique the ads or not. So what if a lawyer or housewife comments. Their opinion is just as valid as anyone elses. Don't get yourself confused with some kind of God complex, none of us knows everything.

I also don't appreciate you criticising me in a rude manner. What's in my brain? I saw the thumbnail and thought it would be an ad for toilet paper. What don't you understand about that? Once I saw it enlarged I realized what it was for.

You seem to be new to the site. Perhaps once you get an account and have been around for a bit you'll unerstand better. Pointing fingers and telling people to "be professionals" won't get you far.

Pablo Escobar's picture
Pablo Escobar

Why someone used to adventure needs to have toilet paper then?

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