Land Rover: Key

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Art Director: Daniel Corrêa
Copywriter: Lucas Antunes
Creative Director: Dan Zecchinelli
Photography: Stock
Published: April 2009

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34 comments

Guest's picture
Guest

An accindent? Uhm, I knew that Land Rover was very safe..

NastyJester's picture
NastyJester
744 pencils

That's some fucking good tread on them there tyres.

Guest's picture
Guest

maybe a bit too much.. +-90° would be enough.
but very nice idea!

Guest's picture
Guest

too similar too another Landrover ad. The movie with the water bottle.

krautland's picture
krautland
3225 pencils

exactly.

Guest's picture
Guest

Nah she's a sweet ad, she's a bloody beauty!

Guest's picture
Guest

so estupid... it´s not an accident... they´re on the moon!!!

Guest's picture
Guest

it´s not an accident ... they´re on the moon!!

Guest's picture
Guest

if is this could better, and easier to notice..

Guest's picture
Guest

very similar indeed, nice try tough

Guest's picture
Guest

Very Nice!

Guest's picture
Guest

I like it very much

Mantufayo's picture
Mantufayo
580 pencils

Nice idea, Land Rover has done before... like water bottle. Execution could be way better.

Guest's picture
Guest

Beauty! Like the idea veeeery much!!

Yeayea's picture
Yeayea

like good but non impact

Guest's picture
Guest

i tought too to accident!

corndogfuneral's picture
corndogfuneral
1053 pencils

Kind of feel like it's an accident ad. These thing are top heavy so they are known to flip over. Not an attribute you want to hi-light.

sirvan's picture
sirvan
29870 pencils

Gosh... did they have to go completely upside down? It could've easily worked by just putting it at an extreme angle. Something a bit more subtle.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Done by Mercedes-Benz M-Class "Key Chain" which won a finalist at Cannes in 2006.
Check it out. http://www.moko.cc/users/0/1/576/images/post/src/189ff2b2-b493-4f2e-89...

Guest's picture
Guest

to those that think its an accident. i think ur stupid.its obviously "go beyond" to space. or moon or whatever it is. a place where its anti gravity. not easy enough?

Guest's picture
Guest

link com erro? ele existe mesmo?

hadrianapolis's picture
hadrianapolis
733 pencils

Negative impression. Land Rover guarantees great accidents!...

Wrong Way Filadélfia!

Guest's picture
Guest

very good idea, although i think the .023% of people who actually take thier Land Stalker offroad will get this....this would be better for Jeep

Guest's picture
Guest

The idea is okay not new but ok. I'm wondering where the driver is? I think it looks like at parked car!

Guest's picture
Guest

The bigger problem is if the idea (which was done to death) is about torque and power, etc., then it goes off track with Land Rover. They never position themselves with that. Land Rover is about going places other 4x4s cannot reach and not about horse power and that non-sense.

mmackinven's picture
mmackinven
1598 pencils

Going 4wding you get lots of air/bumps, so that will make the key ring do this, you don't have to be upside down.

Guest's picture
Guest

que raro que si va manejando no tome el volante.

Emran Hayat's picture
Emran Hayat
832 pencils

mmackinven.. GPRS is off & without a driver where its goin 4wding?? its out 'o gravity not offroading on earth

Creativity is a natural extension of our enthusiasm

mmackinven's picture
mmackinven
1598 pencils

You mean GPS.

I agree and disagree though :P

hari.'s picture
hari.
375 pencils

well... it makes you think.

Guest's picture
Guest

oooooold,

look at this film - it was done 2005.

http://www.youtube.com/watch?v=83klJ3kQ0F4&feature=related

t.

LucasPS's picture
LucasPS
523 pencils

Im loving this old idea!!!!

GReat!!!

bryan9's picture
bryan9
110 pencils

This is so old guys. Why share it?

Tchabana's picture
Tchabana
103 pencils

WOOOOOOOONNNNNDDDDEEEERRRRFFUUUULLLL!!!!!
Cannes stuff! those brazilians
ctchabana@gmail.com

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