Land Rover: Key
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Art Director: Daniel Corrêa
Copywriter: Lucas Antunes
Creative Director: Dan Zecchinelli
Photography: Stock
Published: April 2009
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34 Comments
An accindent? Uhm, I knew that Land Rover was very safe..
That's some fucking good tread on them there tyres.
maybe a bit too much.. +-90° would be enough.
but very nice idea!
too similar too another Landrover ad. The movie with the water bottle.
exactly.
Nah she's a sweet ad, she's a bloody beauty!
so estupid... it´s not an accident... they´re on the moon!!!
it´s not an accident ... they´re on the moon!!
if is this could better, and easier to notice..
very similar indeed, nice try tough
Very Nice!
I like it very much
Nice idea, Land Rover has done before... like water bottle. Execution could be way better.
Beauty! Like the idea veeeery much!!
like good but non impact
i tought too to accident!
Kind of feel like it's an accident ad. These thing are top heavy so they are known to flip over. Not an attribute you want to hi-light.
Gosh... did they have to go completely upside down? It could've easily worked by just putting it at an extreme angle. Something a bit more subtle.
+++
"I love some things, and don't love some other things."
Done by Mercedes-Benz M-Class "Key Chain" which won a finalist at Cannes in 2006.
Check it out. http://www.moko.cc/users/0/1/576/images/post/src/189ff2b2-b493-4f2e-89...
to those that think its an accident. i think ur stupid.its obviously "go beyond" to space. or moon or whatever it is. a place where its anti gravity. not easy enough?
link com erro? ele existe mesmo?
Negative impression. Land Rover guarantees great accidents!...
Wrong Way Filadélfia!
very good idea, although i think the .023% of people who actually take thier Land Stalker offroad will get this....this would be better for Jeep
The idea is okay not new but ok. I'm wondering where the driver is? I think it looks like at parked car!
The bigger problem is if the idea (which was done to death) is about torque and power, etc., then it goes off track with Land Rover. They never position themselves with that. Land Rover is about going places other 4x4s cannot reach and not about horse power and that non-sense.
Going 4wding you get lots of air/bumps, so that will make the key ring do this, you don't have to be upside down.
www.creativeduck.blogspot.com
que raro que si va manejando no tome el volante.
mmackinven.. GPRS is off & without a driver where its goin 4wding?? its out 'o gravity not offroading on earth
Creativity is a natural extension of our enthusiasm
You mean GPS.
I agree and disagree though :P
www.creativeduck.blogspot.com
well... it makes you think.
Thats Some Bad Hat, Harry
oooooold,
look at this film - it was done 2005.
http://www.youtube.com/watch?v=83klJ3kQ0F4&feature=related
t.
Im loving this old idea!!!!
GReat!!!
Todos somos ignorantes, pero no todos ignoramos lo mismo.
This is so old guys. Why share it?
WOOOOOOOONNNNNDDDDEEEERRRRFFUUUULLLL!!!!!
Cannes stuff! those brazilians
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