Land Rover: Inuktitut Path Puzzle
Inuktitut Path Puzzle - Starting at the arrow, move along the path to connect the letters in such a way that they spell a famous quote. Some letters can be used more than once. You can also move forward and backward along the path.
To promote the globe-trotting spirit of the Land Rover. Each execution features ordinary puzzles in scripts of exotic languages from far corners of the world. This created an interactive yet cost-effective way to highlight the Land Rover brand's thirst for adventure.
Advertising Agency: Y&R Dubai, United Arab Emirates
Executive Creative Director: Shahir Zag
Creative Director / Art Director / Writer: Komal Bedi Sohal
Creative Director / Writer / Art Director: Shahir Zag
Account Planner: Nadine Ghossoub
Published: December 2009