Land Rover: Grassland

Land Rover
Go Beyond

Advertising Agency: Y&R, Beijing, China
Chief Creative Officers: Marcus Rebeschini, Nils Andersson
Executive Creative Director: Nils Andersson
Creative Directors: Nils Andersson, Marcus Rebeschini, Mike Shackle, Graham Lang
Art Director: A S Anam
Copywriters: Nils Andersson, A S Anam
Illustrators: Raul Pardo, Cream/Wishing Well
Photographers: Kerry Wilson, Sebastian Siah
Typographer: Raul Pardo/ Lee Aldridge
Account Manager: Lucy Harries
Account Supervisors: Henry Chan, Bryce Whitwam

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14 Comments

Guest | Fri, 2010-06-25 04:55

nice idea

Guest | Fri, 2010-06-25 09:04

nice idea. weird shadow. it shouldn't curve like that.

230 pencils

digifool | Fri, 2010-06-25 09:33

I don't get this. I'm reading it as with the Landrover you CAN'T go beyond.

1764 pencils

Marlus Lau | Fri, 2010-06-25 11:20

I agree.

46 pencils

cfmanager | Fri, 2010-06-25 11:58

I think they should hope back in Land Rover and go beyond!

Guest | Fri, 2010-06-25 14:01

Very funny!!! "The Truman Show"

108 pencils

doubleoseven | Fri, 2010-06-25 14:45

nice one

64 pencils

Ad_me | Mon, 2010-06-28 04:16

Yes Truman show and nicely done sir... good to see an ad that gives the audience a bit of credit.

Guest | Wed, 2010-06-30 02:44

Backfire Ad. It seems that you can't go ahead with Land Rover.

Guest | Wed, 2010-06-30 20:48

楚门的世界～

Guest | Wed, 2010-06-30 20:49

哦～～楚门的世界！

99 pencils

hero china | Wed, 2010-06-30 20:50

哦～～楚门的世界！

Guest | Tue, 2010-10-19 21:51

LAnd Rover have more to offer than just driving the car through the sameness of landscapes.. I think this was the idea...
This is the best of ever ads that I see in my life.. man I said the best ad of all time.
The idea is so genius... and the execution is good.

1560 pencils

velle | Thu, 2010-11-04 05:32

i dont get this
i shouldnt have to watch the truman show to get this

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