Land Rover: Gorilla

Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Cristian Comand
Copywriter: Vicky Gitto
Photographer: FM Photographers
Group Client Director: Marco Ruggeri
Published: January 2010


atb2005's picture
13567 pencils

Land Rover: when it comes to advertising, learn from Volkswagen. I get the idea here; just don't find it particularly funny.

LeeHarvey's picture
3045 pencils

Ah, here you are again. The ad is funny, not hilarious. Agree on Volkswagen, they're #1 when it comes to advertising.

atb2005's picture
13567 pencils

The use of gorillas or monkeys as funny "objects" in advertising is old and trite. I also think that most of these recent Land Rover images (ads) are a trifle silly. I would assume that Land Rover's target audience is mostly men, aged 35 and above, who make at least $100K. Would they appreciate this type of "humorous" advertising? I'm not so sure. Reminds me of Peugeot's Service 5+ campaign, equally silly.

LeeHarvey's picture
3045 pencils

As you can see I commented on that one too. I didn't get it either.

GinGin's picture
25 pencils

ahahahahahhahaahahhahahhaha. I like it, ahjahahahahahahahahahahah.

Marv's picture
53 pencils

Are you from Italy?

royschellekens's picture
390 pencils

I bet he works at Y&R!!!

Hate advertising? Make better ads.

mikeelrapido's picture
1929 pencils



mosho's picture
298 pencils

who gave him the key ??

dreadboy's picture
413 pencils

a monkey driving the car, from another Ad :))

I find the ad amusing and pretty, but that's about it

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

checkhill's picture
465 pencils

good imaginary content, could fix a lot of history behind this, superb for movie story with this being the final + packshot.

Brain-Art's picture
1101 pencils

Like it

Marlus Lau's picture
Marlus Lau
1808 pencils

Nice idea...but a bad execution. The monkey's picture is dramatic, the hand's is not. And there is a light on the right part of the bananas I think it's not possible to be there.

In my opinion, it's easy to see it's fake.

Oso89's picture
65 pencils

Great concept, but the key camouflages whit the skin of the gorila. Maybe thats the only "but" haha

raulbanderas's picture
357 pencils

i like it

Adaddicted's picture
3435 pencils

Go beyond a banana peel...


alexander_bickov's picture
3283 pencils

LOL, Lovely idea

jorj's picture
638 pencils

Done before... where are u joe?

perromalo's picture
429 pencils


Oussama Black Knight's picture
Oussama Black Knight
98 pencils

DONE done

Inspiration exists, but it has to find us working

thedesignaddict's picture
5415 pencils

No need for the keys.

satrianee's picture
3748 pencils

without the keys it's totally a different story... Here the driver is not enjoying himself feeding the prince kong. He is just trying to get his keys back.

thedesignaddict's picture
5415 pencils

So, are you saying you prefer it with the keys - or without?

silvi's picture
4172 pencils

basic idea. sorry

pepsiice's picture
253 pencils

I've seen this one before. I just can't remember where.

Spoonfeederxxx's picture
641 pencils

Let me guess...

The ape was tired of playing his drums and decided to steal a car instead...

in the name of ad's picture
in the name of ad
456 pencils

yes, remind me of a pepsi ad too... but the art direction is far better on the pepsi one.

aaaron's picture
103 pencils

Yes, it looks like PEPSI!

matrix4u's picture
19 pencils

good!!! it shows that the Landrover can go easily in the jungle and the gorilla can take the keys equally easily...i wish the Keys were made more prominent, something like bananas.......

smartbox's picture
177 pencils

I need a Pepsi

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