Land Rover: Goggles

Discovery 4

Advertising Agency: RKCR/Y&R, London, UK
Creative Directors: Mark Roalfe, Graham Lang
Art Director: Tim Brookes
Copywriter: Phil Forster
Photographer: Andy Green
Typographer: Lee Aldridge

April 2010


Guest's picture

very good~

kalpesh78's picture
2578 pencils

nice and simple

ideas....30 minutes nahi toh free.

wahdeepak's picture
8 pencils

Love it...

Adaddicted's picture
3435 pencils

this is different compared to the other.


thedesignaddict's picture
5403 pencils

So, this is the ad that ran, and the other 3 are the ones the client killed, right?

Guest's picture

nice one

dlue's picture
342 pencils



atb2005's picture
13561 pencils

Beautiful photography and post production; ok concept.

Corbeen's picture
1093 pencils

whats the concept?

AssassinX's picture
1329 pencils

I think it's, well I guess it's "Where there is a Landrover, there is a way"... :)

atb2005's picture
13561 pencils

Land Rover goes thru different terrains.

Dzsoi's picture
8008 pencils

So the setting is the concept itself? Or the similarity of the windshield and the glasses? I can't be so excited about that.

atb2005's picture
13561 pencils

The similarity you are referring to is just a visual effect intended to give this otherwise boring ad some pizazz. I am not excited about Land Rover advertising in general.

keithstoeckeler's picture
425 pencils

Says a lot without saying anything at all.

Corbeen's picture
1093 pencils

thank you alexander ... we were close to this statement, but it was way far to simplify it so good.

whitehotlane's picture
8 pencils

Very clear & simple idea...

Schirone's picture
98 pencils

i don't get it. i'm serious. can someone explayn? i see the similarity between the goggles and the what?

i'm here because i'm procrastinating

Corbeen's picture
1093 pencils

oh its easy, u go on a meeting and u first ask ur client how are the kids. Than u make an appointment meeting about some drinking event with lots of girls and after several jokes about life, u open this slide. And u say : u see we want to connect the power of the car with a human power. ofcourse u have to drive them so far away from the question why they are outside of the car, and other similar questions connected to logic , that u might come to this point of the earth like on this pic.. And than u blabber about this for another half hour,try to say that they discover together,or whatever comes on ur mind... And after ur session of poetic motivational speech, client start to beLIEve with u in what u said and nobody thinks about logic anymore. everybody is happy, and somebody even might by the car.

Abrahams's picture
109 pencils

am with atb 2005...Landrover doesnt need ads...n top of it, ads lik these?? I simply am unable to connect those neat n clean goggles with the windsheild of d car...Dont know wat the guys at Y&R thot...may be that the public would be unable to pick the ad and in the process think that it got some real, cut above the rest message hidden underneath... But sorry, its simply pissing!

Jason RIeff's picture
Jason RIeff
93 pencils

Really great work!

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