Land Rover Gear: Bag

Land Rover’s range of outdoor clothing and camping gear is promoted in this print advertising campaign from United Arab Emirates, one of the campaigns shortlisted in the 2009 Dubai Lynx Awards in print and outdoor categories. Models wearing Land Rover hiking, camping and trail gear stand plastered in mud, carrying a pair of binoculars, a bag and flask, and a rope.

Advertising Agency: Y&R, Dubai, UAE
Executive Creative Director: Shahir Ahmed
Creative Director: Komal Bedi Sohal
Photographer: Tejal Patni
Illustrator: Jomy Varghese
Via: theinspirationroom

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Billoughsby's picture
5091 pencils

I kinda like this series, at least until somebody comes along and says "done, done, done" and proves it with a link. It's been known to happen.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
13567 pencils

I don't like it. It's original, but can you really see the clothes or gear?? That said, I didn't know Land Rover had a clothing line...

j2mango's picture
534 pencils

totally agree

Guest's picture

its seems like concept copied frm Nike...

Guest's picture


Guest's picture

Land Rover - Ready for any tough situation. Good

Guest's picture

retouching makes it look fake!

Wordnerd's picture
6662 pencils

looks good, but thats all. pitty

quokkies's picture
251 pencils

I don't understand the concepts. Don't like it

wkkesling's picture
97 pencils

The first ad in this series had me thinking that the guys land rover got stuck. It makes a little more sense now but I had no idea that Landrover has gear.

Guest's picture

I think the mud needs to be running a bit more.

remotedt's picture
92 pencils

wait... so this was supposed to tell me that land rover makes clothes... maybe if there was a web address like or something... but just gear???
i immediately assumed gear, as in 1-5th... then didn't really know what to think. still wouldn't have thought of the clothing thing if i didn't read atb2005s comment

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