Advertising Agency: Young & Rubicam, Mexico
Creative Directors: Rafael Barthaburu, Esteban Sacco, Francisco ferro
Art Directors: Esteban Sacco, Sofia Albanell, Jose Muñoz, Christopher Guzman
Copywriters: Miguel Romero, Gustavo Luna, Gumaro Davila
Photographer: Ale Burset
Additional credits: Arturo Miranda, Adriana Veyta
Published: April 2011
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
16 Comments
lol, this is actually true
Hmmm. I'm torn.
On the one hand it's 100% right there with the best Land Rover work. It conveys a sense of "driving to the ends of the earth".
But on the other hand it says that the damned car doesn't get good gas mileage, and that you will be STRANDED in wild, and possibly dangerous places.
Hmmm. Torn.
+++
"I love some things, and don't love some other things."
ABSOLUTE RIGHT!
So it's a gas-guzzler, is it?
when on a trail ride, you tend to bring more than one extra gas tank cuz your usually in low gears....very inefficient ......there has been countless times I have bought or borrowed some off someone else in the caravan....I totally get where you are coming from on the target markets standpoint, but to the 3% of buyers who actually use the rover for whats its for, this is on point
haha that was my first thought when looking at it, but you'd be right in thinking that...the v8 landrover's burn through fuel like crazy.
http://www.arke1.com.au
In that specific ad, it was very important to make the rock real. Not just make a close up of a painted foam piece.
The sand going down is kinda real outside that, this work is not impressive. Keep doing.
this owners dont think n gas
Concept: 10/10
Execution: 4/10
The mountain looks super fake.
The first thing I thought was a huge gas guzzler of a vehicle. Then I thought that these drivers don't plan their trips very well. Then I thought that these drivers are super fit dudes and like doing their morning exercises along the side of a mountain carrying a full jerry can. Then I stopped thinking
I think, its taking too much of creative license. Good artwork though.
shahid
I think the focus could be a little closer upon the man. Apart from that, I find it very funny.
Didn't like it. Sorry.
-------------------------------
www.scorchidentity.com
Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages
Excellent.
(Even not a little car in the pack shot corner ? You re so radical !)
Why so good for me ?
Because that's tell a story, and à long funny story, on only one image.
Great print! i like it soo much.. congrats!
Really great print. Love it. Love land rover.
Hello. Amina my dog blog