Land Rover: Gas tank

Advertising Agency: Young & Rubicam, Mexico
Creative Directors: Rafael Barthaburu, Esteban Sacco, Francisco ferro
Art Directors: Esteban Sacco, Sofia Albanell, Jose Muñoz, Christopher Guzman
Copywriters: Miguel Romero, Gustavo Luna, Gumaro Davila
Photographer: Ale Burset
Additional credits: Arturo Miranda, Adriana Veyta
Published: April 2011


Ron Burgundy's picture
Ron Burgundy
1636 pencils

lol, this is actually true

sirvan's picture
29870 pencils

Hmmm. I'm torn.

On the one hand it's 100% right there with the best Land Rover work. It conveys a sense of "driving to the ends of the earth".

But on the other hand it says that the damned car doesn't get good gas mileage, and that you will be STRANDED in wild, and possibly dangerous places.

Hmmm. Torn.


"I love some things, and don't love some other things."

alejorojas's picture
93 pencils


abake's picture
1272 pencils

So it's a gas-guzzler, is it?

Ron Burgundy's picture
Ron Burgundy
1636 pencils

when on a trail ride, you tend to bring more than one extra gas tank cuz your usually in low gears....very inefficient ......there has been countless times I have bought or borrowed some off someone else in the caravan....I totally get where you are coming from on the target markets standpoint, but to the 3% of buyers who actually use the rover for whats its for, this is on point

arke1's picture
237 pencils

haha that was my first thought when looking at it, but you'd be right in thinking that...the v8 landrover's burn through fuel like crazy.

Tommy G.'s picture
Tommy G.
897 pencils

In that specific ad, it was very important to make the rock real. Not just make a close up of a painted foam piece.

The sand going down is kinda real outside that, this work is not impressive. Keep doing.

Bife's picture
101 pencils

this owners dont think n gas

thedesignaddict's picture
5393 pencils

Concept: 10/10
Execution: 4/10

The mountain looks super fake.

shahidali's picture
4067 pencils

I think, its taking too much of creative license. Good artwork though.


CriticalVoice's picture
165 pencils

I think the focus could be a little closer upon the man. Apart from that, I find it very funny.

ace85le's picture
3939 pencils

Didn't like it. Sorry.


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Manoma's picture
1093 pencils


(Even not a little car in the pack shot corner ? You re so radical !)

Why so good for me ?
Because that's tell a story, and à long funny story, on only one image.

dominatrix's picture
19 pencils

Great print! i like it soo much.. congrats!

AminaMedick's picture
2 pencils

Really great print. Love it. Love land rover.

Hello. Amina my dog blog

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