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15 comments

Tincho's picture
Tincho
1093 pencils

So cool! i like it all over.

sunil fatnani's picture
sunil fatnani

good design

i like it

sean drake's picture
sean drake

wasn't this done with mini cooper by cpb?

i remember a folded cutout that your take from magazine and put on desk or such

Spanky's picture
Spanky
4895 pencils

yes

Brophy's picture
Brophy
102 pencils

And students the world over.

Brainsugar's picture
Brainsugar
1580 pencils

... and folded cutout had never say "new", but "do you want the same for cheaper?" "here is something to make jalous your neighbourgh" or whatever. But not new.
This is what I think.

hang-the-dj's picture
hang-the-dj
1262 pencils

Yeah, since when did a fold-out mean 'new'?

pixelbomb1's picture
pixelbomb1
2555 pencils

would've been cooler if there are perforated line around the rig. or you can actually cut it out.

Sincerely,
Arnold Santillan
714-206-2459

smudge23's picture
smudge23
171 pencils

This is actually quite poor. I don't think it's supposed to be a cut out. It's just showing you all over. Very literal.

lorem_ipsum's picture
lorem_ipsum
194 pencils

I don't think that the intension was to create a cutout... in my opinion they are just playing with the line "new all over"... so why don't show all of the car instead of only an angle of it in a wild backcountry? this ad is fine for me... not genius but quite good...

Mr.Candy's picture
Mr.Candy
2 pencils

nah~ it looks pointless. tagline is good, but the execution really needs to change.

vimal's picture
vimal
8 pencils

it is good idya

wesley's picture
wesley

Seen it. Did it. Novell did it in 1997 or 98. And Mini did it too.

henry's picture
henry

muy buen diseño...felicitaciones

Brent_Blair's picture
Brent_Blair
75 pencils

Simple but Effective... The Art Direction and the copy work together well

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