Eye, 1

December 2012

Print advertisment created by Y&R, Germany for Land Rover, within the category: Automotive.

DISCOVERY 4. Keep an eye on your surroundings with the 5 Camera Surround-System.

Advertising Agency: Y&R, Berlin, Germany
Executive Creative Director: Jan Leube
Creative Directors: Markus Rieser, Esben Ehrenreich
Art Director: Bernd Claussen
Copywriter: Ralph Stieber
Photographer: Markus Thums

Comments (9)

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Highest Rated

Samson Muthiah's picture
Samson Muthiah
Activity Score 626

Nice presentations all 3 .


61designstreet's picture
Activity Score 247

Nice design..

OscarSalas's picture
Activity Score 155

It's nice, but it doesnt place a car in my head, in print you have to read the tiny white-against-black letters in order to even get what the design is about, it takes a lot of examining to get the message, and even then im sure Land Rover has more appealing features than cameras, which arent car-related.

tirthomitro's picture
Activity Score 2758

i sorta' agree with OscarSalas

they showed me a picture & i laughed
dignity has never been photographed

BLACKPIXEL's picture
Activity Score 468

i liked it good one

sacrilegend's picture
Activity Score 3392

Nice. On seeing the visual, I was hoping the pay-off would be something about how Land Rovers can help you see the world -- but I understand the message and appreciate the whole composition.

faissalo's picture
Activity Score 728

This art doesn't warrant the end line. I agree with sacrilegend.

Nice init

Brandon Marlo's picture
Brandon Marlo
Activity Score 350

Art is really sucky...

ironman1979's picture
Activity Score 1080

inspiration source here:

Advertising in funnier than making weapons.

Samson Muthiah's picture
Samson Muthiah
Activity Score 626

Nice presentations all 3 .