Land Rover Ecuador: We know where we live, 1

Advertising Agency: Maruri Grey Ecuador
Creative Directors: Fernando Franco, Jorge Cruz

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9 comments

Guest's picture
Guest

I don't get it ??

Guest's picture
Guest

Guess they re trying to say their third world roads are not good enough to have a sportscar.
Im from mexico so spare any winning from the "third world" stuff.

Anyways the ads seem fake and suck

Guest's picture
Guest

u guys need to understand that they're talking about the conditions of the roads nowadays and that the landrover can take u through it.... wht is there to not get!! ads should exaggerate in order for them to be effective, and this one does it pretty well! gets the message across loud and clear. makes for an effective billboard ad. i'm from India, bombay, and the recent change in weather condition has made rainfall real bad and therefore the roads even worse, so i can totally relate to this!

Guest's picture
Guest

not all advertising should exaggerate, and when it does it should be about a relevant benefit where your product is superior to your competitors. This does a job for the category - 4x4's vs sedans and hatch backs etc. not for landrover, think these are rubbish, looks like toy cars in potholes...

brain123's picture
brain123
830 pencils

They ARE toy cars in potholes...

Guest's picture
Guest

Soy de Costa Rica y como país tercer mundista se como se encuentran las carreteras. ¡Muy bien por el insight! Cómico.

brain123's picture
brain123
830 pencils

ESPAÑOL

Mofarse del estado de las calles no tiene nada de nuevo.
JWT Costa Rica se ganó 4 Cannes Lions el año pasado con este mismo "insight".
Además, este no es el territorio de la marca, Land Rover nunca ha sido, ni será,
un 4x4 urbano.

ENGLISH

To make fun of the state of the streets isn't new at all.
JWT Costa Rica won 4 Cannes Lions last year using the same "insight".
Besides, this is not the territory of the brand, Land Rover never has been,
nor will be, an urban 4x4.

Guest's picture
Guest

Changing the shape of the toy car in the pothole does not a campaign make!

Guest's picture
Guest

Shot the same pothole from different angles with your digicamera and added pin-sharp shots of the cars.

Sorry but Student section is THAT way.

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