Land Rover Ecuador: We know where we live, 1
Advertising Agency: Maruri Grey Ecuador
Creative Directors: Fernando Franco, Jorge Cruz
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11 Comments
i think this is smart,nice work
you live in potholes?
yo creo q es estupido e infantil.
cero estrategia.
Disculpa "Tony Granger" de la publicidad, pero antes de aventurarme a destrozar la campaña, te diré que para mi tiene un buen insight. Por experiencia sé que en ciertos países las carreteras están llenas de huecos y aunque por su tamaño esos carros parezcan como de juguete no hace sino poner en evidencia lo vulnerable y ridículo (por usar un termino muy tuyo) que se ve tu carro en los asfaltos de meeeerde que te encuentras por algunas ciudad latinoamericanas (por desgracia). No es una campaña infantil. Eso sí, me cuesta creer que haya salido al aire, aunqe eso no descalifica a la idea.
Por cierto el print no es mío.
Instead of potholes they should have used icy roads or construction zones where are luxury cars always get hurt!!
http://www.truactionflix.com
in the real WORLD
have no all smooth road but
LAND ROVER thinks about it
I like the idea, not really sold on the delivery of the idea but the idea is gold.
Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com
there's something i like about the line but changing the car is not helping with the capaign. there's no strategy in it, the retouch is awful.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
same insight that last year costarican cannes grand prix... poor excecution
THIS MAKES GREY WORLDWIDE LOOKS LIKE CRAP
CALLATE ESTUPIDO MARURI ES UNA AGENCIA ARGENTINA RADICADA EN ECUADOR ASI QUE LA ESTUPIDEZ ES ARGENTINA NO ECUATORIANA