Land Rover: Earth
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Art Directors: Daniel Corrêa, João Paz
Copywriters: Lucas Antunes, Leandro Neves
Creative Director: Dan Zecchinelli
Photography: Shutterstock
Digital retouching: Aderson Fagundes
33 comments
Why would more land be better? To drive on? There would just be more land for us to fuck up and destroy.
Agreed.
...where America has frozen over completely and the seas have turned to Coca Cola.
or poopoo... ;)
jeez GUEST @09:16...what an idiot!
i agree, this doesn't look appealing
wowwwwwwwwwwwww! Love
I get the idea but i'm just not feeling it...not clever enough
done x times.
yeah this was done for an suv already as a map
That's is cute, but sells nothing... sorry
Having an earth with more land than water...sounds like apocalypse to me.
Doesn't work for me, especially in this eco-tension time. And the brown everywhere doesn't look appealing to drive on. Doesn't seem full of discovering. DISCOVER...hmmm...sounds familiar with this brand.
La patá... claro y se aprovecha del tema del momento.
10/10
Simple and thought provoking just not my favorite LR ad.
No me gusta. Además la tierra es agreste, vacia, sin vida.... parece rocosa o montañosa, más para escaladores que para estar manejando con nada a tu alrededor...
No people. The water being land doesn't have a literal idea here. The thought GO BEYOND is brought out nicely. 9/10.
how does this ad have a 7.9 and yet nearly every comment is negative?
Kindof un-PC, don't you think?
+++
"I love some things, and don't love some other things."
Well that's exactly the way we are going with that kind of cars (and exactly why i WONT buy one)
Thank you Land Rover, that only show me how greedy bastard you are.
Like.
done....
Well. First problem: Jung von Matt has allready done it five years ago. And then again with a map. So it´s the same idea for the third time. Second problem: nowadays even Land Rover drivers want to have at least the image that they´re not destroying the earth. This image tells me: Who cares if you´re running out of water?! f..k the planet!
makes people think of negative things, environmentally speaking. not good for the brand, i think.
~~this paranoid survived!~~
Excuse me but, I've been looking on Land Rover Communication for the past 5 pages and done by the same agency... All of them looks like done by different agencies... No consistency, no nothing. Seems like, "Hey I got an another idea for land rover, upside down key!" "Hey what about decorating the bathrooms like jungles??!" C'mon, seriously, you may come up with more than one good ideas when working but, at least make a campaign out of it or something. Pick one thing to say. which is it?? it's a wild animal... travel to jungles... hold the road so good that you can go, upside down ooor the pleasure of driving it??? what is the brand positioning guys???
“Inspiration exists, but it has to find us working.” Picasso.
“Inspiration exists, but it has to find us working.” Picasso.
Of course not! All those have the "OFF ROAD" concept. obvious
Still you need to narrow it down. otherwise seems like the products of a much scattered brain.
“Inspiration exists, but it has to find us working.” Picasso.
“Inspiration exists, but it has to find us working.” Picasso.
First thought. And done.
http://www.augustocorreia.com.br
Baaaaaaaaaaaaaaaaaaaaaaaaaadddddd du duh duh duh duh.
Your CD should have hit you.
This ad is wrong, its out of the campaing and whit all the water problems that comes i dont think this comunication wiil work. And, why its going to be a better world that one???
Very old!
Nice concept! but it would be better if it was 60.000.000 years ago!
É o sonho de cada um. Muito bom!