Land Rover: Earth

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Art Directors: Daniel Corrêa, João Paz
Copywriters: Lucas Antunes, Leandro Neves
Creative Director: Dan Zecchinelli
Photography: Shutterstock
Digital retouching: Aderson Fagundes

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33 comments

Guest's picture
Guest

Why would more land be better? To drive on? There would just be more land for us to fuck up and destroy.

Guest's picture
Guest

Agreed.

NastyJester's picture
NastyJester
744 pencils

...where America has frozen over completely and the seas have turned to Coca Cola.

Guest's picture
Guest

or poopoo... ;)

noitreallyisntme's picture
noitreallyisntme

jeez GUEST @09:16...what an idiot!

Guest's picture
Guest

i agree, this doesn't look appealing

Guest's picture
Guest

wowwwwwwwwwwwww! Love

Guest's picture
Guest

I get the idea but i'm just not feeling it...not clever enough

Guest's picture
Guest

done x times.

Wordnerd's picture
Wordnerd
6662 pencils

yeah this was done for an suv already as a map

Guest's picture
Guest

That's is cute, but sells nothing... sorry

Guest's picture
Guest

Having an earth with more land than water...sounds like apocalypse to me.
Doesn't work for me, especially in this eco-tension time. And the brown everywhere doesn't look appealing to drive on. Doesn't seem full of discovering. DISCOVER...hmmm...sounds familiar with this brand.

Tonits's picture
Tonits
349 pencils

La patá... claro y se aprovecha del tema del momento.

10/10

corndogfuneral's picture
corndogfuneral
1053 pencils

Simple and thought provoking just not my favorite LR ad.

Guest's picture
Guest

No me gusta. Además la tierra es agreste, vacia, sin vida.... parece rocosa o montañosa, más para escaladores que para estar manejando con nada a tu alrededor...

Guest's picture
Guest

No people. The water being land doesn't have a literal idea here. The thought GO BEYOND is brought out nicely. 9/10.

slauria08's picture
slauria08
14 pencils

how does this ad have a 7.9 and yet nearly every comment is negative?

sirvan's picture
sirvan
29870 pencils

Kindof un-PC, don't you think?

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Well that's exactly the way we are going with that kind of cars (and exactly why i WONT buy one)

Guest's picture
Guest

Thank you Land Rover, that only show me how greedy bastard you are.

Guest's picture
Guest

Like.

pierrelastname's picture
pierrelastname
2869 pencils

done....

Guest's picture
Guest

Well. First problem: Jung von Matt has allready done it five years ago. And then again with a map. So it´s the same idea for the third time. Second problem: nowadays even Land Rover drivers want to have at least the image that they´re not destroying the earth. This image tells me: Who cares if you´re running out of water?! f..k the planet!

tantrik_indian's picture
tantrik_indian
953 pencils

makes people think of negative things, environmentally speaking. not good for the brand, i think.

~~this paranoid survived!~~

StarlaY's picture
StarlaY
310 pencils

Excuse me but, I've been looking on Land Rover Communication for the past 5 pages and done by the same agency... All of them looks like done by different agencies... No consistency, no nothing. Seems like, "Hey I got an another idea for land rover, upside down key!" "Hey what about decorating the bathrooms like jungles??!" C'mon, seriously, you may come up with more than one good ideas when working but, at least make a campaign out of it or something. Pick one thing to say. which is it?? it's a wild animal... travel to jungles... hold the road so good that you can go, upside down ooor the pleasure of driving it??? what is the brand positioning guys???

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture
Guest

Of course not! All those have the "OFF ROAD" concept. obvious

StarlaY's picture
StarlaY
310 pencils

Still you need to narrow it down. otherwise seems like the products of a much scattered brain.

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

theanc's picture
theanc
2774 pencils

First thought. And done.

Guest's picture
Guest

Baaaaaaaaaaaaaaaaaaaaaaaaaadddddd du duh duh duh duh.

Your CD should have hit you.

LucasPS's picture
LucasPS
523 pencils

This ad is wrong, its out of the campaing and whit all the water problems that comes i dont think this comunication wiil work. And, why its going to be a better world that one???

bryan9's picture
bryan9
110 pencils

Very old!

Tchabana's picture
Tchabana
103 pencils

Nice concept! but it would be better if it was 60.000.000 years ago!

pedrocajueiro's picture
pedrocajueiro
30 pencils

É o sonho de cada um. Muito bom!

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