Land Rover Defender: Syringe

Advertising Agency: RKCR/Y&R, London, UK
Executive Creative Director: Brian Fraser
Art Director: Jerry Hollens
Copywriter: Mike Boles
Typographer: Lee Aldridge
Published: May 2012

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22 comments

fadirahhal's picture
fadirahhal
211 pencils

no

Shawali's picture
Shawali
8325 pencils

Far fetched much?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

passion-art's picture
passion-art
42 pencils

so crap. LR shouldn't act like this at least. any student could come up with this. but an agency? no way!

YOSEF 302's picture
YOSEF 302
54 pencils

0 idea, 0 art direction, 0 execution

Yosef Khouwes. Creative Director/Filmmaker

MindDrift's picture
MindDrift
1041 pencils

Well, the idea is great, but there's no way you can make a picture of 10 needles look good, no matter how well you art direct it.

kleenex's picture
kleenex
22828 pencils

I guess all the people at the ad agency were high on drugs when they came up with stinker of an ad.

DGCS's picture
DGCS
410 pencils

Where's de ideia? weak

Fera Groove's picture
Fera Groove
194 pencils

London is falling down.

pierrelastname's picture
pierrelastname
2869 pencils

and????

somecopywriter's picture
somecopywriter
1064 pencils

Sorry this just sucks. I love a car ad that can get away without showing a cheesy shot of a shiny car, but this one falls flat.

feysal's picture
feysal
2042 pencils

i agree far fetched

groovy baby!

BLOODY FOOL's picture
BLOODY FOOL
199 pencils

??????

mr.x's picture
mr.x
944 pencils

I like the idea, but it is farfetched. Instead of the shots, maybe stamps? Something less "scary".

Crash's picture
Crash
187 pencils

no!

gonndo's picture
gonndo
1092 pencils

I think it's time for Land Rover to "Go Beyond" with a new concept...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

samenshaw's picture
samenshaw
47 pencils

Don't like this at all sorry

tirthomitro's picture
tirthomitro
2698 pencils

sorry guys. 1st disappointment from land rover. saaaad!

they showed me a picture & i laughed
dignity has never been photographed

Maximusprime's picture
Maximusprime
26 pencils

They could have at least made the needles into the shape of a Landrover, in respect of the tribe people.

ChuckN's picture
ChuckN
114 pencils

Disgusting.

kalra kieth's picture
kalra kieth
139 pencils

no.

wave's picture
wave
246 pencils

awesome!!!

XY69's picture
XY69
8 pencils

no way!

the daily madness

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